What is The Importance of Carousel Instagram Pots Designs?

by Devang Dave Business development executive serving social medi

Social media managers and influencers have applied many tactics to stand out on social media accounts. From using static posts to videos, there are a lot of techniques that can help a brand rise in the race of high competition. But amongst all the methods, using carousel posts has stayed for years and still helps a brand to showcase its potential in a versatile way.

If your brand is looking for a proven method to boost engagement on social media accounts without changing its entire marketing strategy, it's time to change the post type rather than the content or other graphical elements. You must have tried including a lot of information or other aspects in one static post to convey your company message but eventually found that it wasn't very effective. So, what are you going to do about this? Here is where the carousel posts come in, which can help you present your company message in a versatile and spacious manner. Here’s a report showing how important a can be carousel post -

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A static post might work for a brand, but it has a disadvantage that results in you choosing only one image or video to present any information. But with carousels, you will have the option to post multiple photos in one go. Corruption posts are a proven way to increase brand engagement compared to other post types.

Why Does Your Brand Need Carousel Posts?

A carousel Instagram post design for business allows users to share up to ten videos and images in one post. The professionals consider it one of these surprising ways for everyone, especially brands that need to elevate their engagement shortly. Digital marketing experts have found carousel post types to have higher engagement because the information available makes a brand's potential customers share it.

As per the calculation of social media experts, a carousel post has a 1.92% engagement rate which is higher than a static post. Additionally, a carousel post not only comes with the advantage of a higher engagement rate but also has the advantage of appeasing the Instagram algorithm because of its multiple posts. The experts have found that a carousel post with ten slides has a higher engagement rate. So, if your brand needs to put several pieces of information through your social media profile, you can make a carousel post with ten slides including different details. If the content and graphical elements of these ten images stand effective, your potential customers will likely share them with their friends and family with similar interests.

Social media platforms also give you the advantage of sharing images and videos in one carousel post. So if your brand launched a new product all has and even, you can share all the essential details of the new product or your event through both photos and videos in a carousel post.

How to Use Carousel Posts for Better Marketing?

A carousel post doesn't have a secret technique for its success. Its effectiveness depends on your efforts and knowledge of using a carousel Instagram post design for business and better marketing. The below section will take you through the way how you can make a carousel post work for your social media profile.

1. Eye-Catching Image

Posting an eye-catching image goes for every post type, and it goes the same way for carousel posts as well. A captivating image is the first base that is essential for a successful carousel post. To make it share-worthy, you must consider making it well-designed with aesthetically pleasing graphical elements and illustrations. Your potential customer will share your carousel post only if it looks attractive. The more engaging they find it, the more they will swipe and the more they will share. So, including an eye-catching image is a basic but essential aspect you must consider before uploading a carousel post.

2. Utilize Ten Images

As mentioned earlier, uploading ten images in one go is the best solution for a higher engagement rate. Think about talking about your company’s aims, goals, mission, vision, product types, and other similar aspects that would drive your potential customers to view your profile. To make your carousel posts share-worthy, make sure to involve the best photo in the first slide. Also, remember that just because you have to upload ten photos in one go, you cannot upload anything. Ensure to include images or videos that stand relevant to your brand and seem brand related. Your potential customers will only like and share it if they find your carousel post interesting and valuable.

3. Include a CTA in Last Slide

If your brand has an online presence on the website or social media profiles, you must be aware of the importance of including a CTA. The full form of CTA is called to action because it is an invitation to your potential customers to get approached and visit your website to make a purchase. So, including a call to action in the last slide of your carousel post is an effective technique to influence your potential customers to visit your website and look at your products and services.

We can describe a CTA in the last slide of a carousal post as an open door to marketing because it invites your potential customers to DM you about certain information they want to know. Getting in touch with a potential customer is one of the top priorities of a business. So, talking to them and enlightening them on a particular piece of information lies on the advantageous side of your business. Here are some of the sites that you can use -

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Wrapping Up

Gone are the days when digital marketing experts only choose static posts to market their products services or any brand aspect. Because social media platforms have become famous marketing hubs for brands, you must think about upscaling your posts to get the right amount of attention your business needs. And as discussed, a carousel post is one of the best marketing tactics to apply. So, look no further and get in touch with a graphic expert to design the best carousel post.