What is Local SEO and Why it is Important for Businesses?

by Pooja Sharma Teacher

The importance of Local Search Engine optimization cannot be overlooked. Most brands and businesses are leveraging on Local SEO to increase their customer base and boost sales. Whether you’re looking for a hair salon, bakery shop, eating joints or a boutique near your area — The Best option is to go to the search engine and look for a particular product or service. The same logic applies to businesses and brands as well. Even their target audience or potential customers will look for a trusted local business on search engines for a required product or service.

Before moving ahead, let's understand what exactly is Local SEO. Search Engine Optimization (SEO) plays a crucial role in enhancing your online visibility and helps you getting higher rankings on search engines. Likewise, when we talk about local SEO, it helps to promote your business to the people of your geographical region (location). Hence it is highly essential to invest in one of the best SEO agency for getting local SEO done, and connect with locals to get maximum exposure.

Importance of Local SEO for Businesses

If you’re a businessman that sells products or services in the local area, then Local SEO is extremely beneficial for you. Search Engines like Google, Bing, etc gives utmost attention to the location-based searches making Local SEO significant for small businesses. For eg, If you own a business in Noida, then first and foremost look for the best SEO agency in Noida, invest in Local SEO and gather leads for your business. Even, the statistics prove that location-based queries are expanding at a break-necking speed. It helps to give a boost to your rankings.

There are Plenty of Other Reasons Why Local SEO is Imperative for Your Business:

1. Higher Conversion Rate

As Local SEO is location-specific, it helps in driving targeted traffic and hence, provides better conversion rates. Because people are usually in the area of the business they’re searching for, so there is a greater possibility that the person might contact your business.

2. Helps to Establish Brand

The main reason behind businesses using local SEO is that it targets the people in the area your business is set-up. You can provide all the information regarding your product and services along with the price on your website. As it will reach to a wider audience, it will help to establish your brand.

3. Helps in Business Expansion

By investing in Local SEO, you’re ensuring that your users comfortably interact with your business by giving reviews on your products or services. You can even ask them to give feedback or suggestion if any that can help you in improving or expanding your business.

Below Mentioned are Few Stats that Prove How Important Local SEO is for Businesses:

  • More than 50% of users do a local search before visiting the physical store.
  • Every 1 search in 3 searches was carried out before visiting the store.
  • More than 18% of local mobile searches lead to a conversion within a single day.
  • According to some surveys, more than 71% of users first Search for the location of the business to confirm its existence before going to the store.

We hope that after reading this blog, you have understood the importance of Local SEO for businesses. CorpZone Services is a dynamic, affordable full-time SEO agency in Noida. We can help you outperform in your geographical area by our finest Local SEO services.

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About Pooja Sharma Freshman   Teacher

4 connections, 0 recommendations, 25 honor points.
Joined APSense since, June 24th, 2019, From Allahabad, India.

Created on Dec 2nd 2019 03:15. Viewed 765 times.


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