Articles
What is Local SEO and Why it is Important for Businesses?
by Pooja Sharma TeacherThe importance of Local Search
Engine optimization cannot be overlooked. Most brands and businesses are
leveraging on Local SEO to increase their customer
base and boost sales. Whether you’re looking for a hair salon,
bakery shop, eating joints or a boutique near your area — The Best option is to
go to the search engine and look for a particular product or service. The same logic
applies to businesses and brands as well. Even their target audience or
potential customers will look for a trusted local business on search engines
for a required product or service.
Before moving ahead, let's
understand what exactly is Local SEO. Search Engine Optimization (SEO) plays a
crucial role in enhancing your online visibility and helps you getting higher
rankings on search engines. Likewise, when we talk about local SEO, it helps to
promote your business to the people of your geographical region (location).
Hence it is highly essential to invest in one of the best SEO agency for
getting local SEO done, and connect with locals to get maximum exposure.
Importance of Local SEO for
Businesses
If you’re a businessman that sells
products or services in the local area, then Local SEO is extremely beneficial
for you. Search Engines like Google, Bing, etc gives utmost attention to the
location-based searches making Local SEO significant for small businesses. For
eg, If you own a business in Noida, then first and foremost look for the best
SEO agency in Noida, invest in Local SEO and gather leads for your business.
Even, the statistics prove that location-based queries are expanding at a
break-necking speed. It helps to give a boost to your rankings.
There are Plenty of Other Reasons
Why Local SEO is Imperative for Your Business:
1. Higher Conversion Rate
As Local SEO is location-specific,
it helps in driving targeted traffic and hence, provides better conversion
rates. Because people are usually in the area of the business they’re searching
for, so there is a greater possibility that the person might contact your
business.
2. Helps to Establish Brand
The main reason behind businesses
using local SEO is that it targets the people in the area your business is
set-up. You can provide all the information regarding your product and services
along with the price on your website. As it will reach to a wider audience, it
will help to establish your brand.
3. Helps in Business Expansion
By investing in Local SEO, you’re
ensuring that your users comfortably interact with your business by giving
reviews on your products or services. You can even ask them to give feedback or
suggestion if any that can help you in improving or expanding your business.
Below Mentioned are Few Stats that
Prove How Important Local SEO is for Businesses:
- More than 50% of users do a local search before
visiting the physical store.
- Every 1 search in 3 searches was carried out before
visiting the store.
- More than 18% of local mobile searches lead to a
conversion within a single day.
- According to some surveys, more than 71% of users first Search for the location of the business to confirm its existence before going to the store.
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About Pooja Sharma 
Teacher
4 connections, 0 recommendations, 25 honor points.Joined APSense since, June 24th, 2019, From Allahabad, India.
Created on Dec 2nd 2019 03:15. Viewed 754 times.
