What is email outreach?

You must have received an outreach email at least once in your professional life. Essentially it means reaching out to someone through email. You often don’t know the person you are reaching out to and vice versa.

So, what is the use of email outreach? It is basically helpful for people with different job roles. 

In sales, most sales professionals send cold emails to the contacts they gathered during the prospecting stage. They hope to build a connection with the prospect to close a deal. Cold emailing is common in B2B sales of high-ticket products with a lengthy sales cycle. 

In content marketing, marketers are looking for backlinks for their blogs and what can be better than sending emails to other bloggers who would be interested in a link exchange. It works really well for SEO.

Another use of email outreach is to reach out to influencers. If you want to collaborate with them, there is no easier way to reach out to them than by sending an email. Similarly, if you are running a startup, you can find investors for your company by reaching out to them via email. Apart from that many professionals send emails to the who’s-who of big corporate firms to get an opportunity to work with them. It can be the other way around as well, where HR managers send emails to potential employees. 

Top tools for effective email outreach

You can get email outreach right with a tool that automates most of the repetitive tasks and lets you send emails at scale. It would help save a lot of time, especially if you have to send emails to a lot of people. 

1. SalesBlink

SalesBlink is a complete sales outreach automation tool that takes you from prospecting to outreach to closing lightning fast. While it is helpful for sales teams, you can use it for other purposes, such as recruitment. It houses a 1 Bn+ business database that fishes out just about anyone you search for. The tool automates email outreach, automates follow-ups and enables you to carry out outreach across other channels such as LinkedIn and phone. In addition to that, you can personalize your outreach using macros that help save time. 

2. Klenty

Klenty is a sales engagement platform using which you can send outreach emails easily. It lets you personalize them for maximum engagement. Additionally, you can carry out outreach across multiple platforms for the best results. The tool even automates follow-ups so that you don’t have to keep track of all the emails. 

3. Salesloft

Salesloft helps with outreach. The biggest pro of this tool is that you can personalize your emails and check the personalization score to gauge the elements customized by you. It also supports video customization to increase engagement. You can also integrate this tool natively with other tools you use.

4. Outreach

Outreach is a tool that lets you schedule sequences on multiple channels. It uses macros to help personalize emails at scale. There is also analytics to help measure the performance of your outreach campaign.

I hope you now understand what email outreach is and how automation can help you get better results.