What is a good CTR in an AdWords campaign?

What you also need to understand that a high CTR doesn’t guarantee high revenue, and if you will see ads that have enormously high CTR it doesn’t necessarily mean that they are profitable for the publisher. Clickbait ads might push a lot of people to hit the landing page of an ad publisher, but it doesn’t mean that they will stay on this website for long and even buy anything from there.

The lesson to learn with CTR is quite simple. It has to be high enough to bring your website stable revenue, but it’s not the most important thing in your Adwords campaign implementation.

If you design your campaigns to be reflective of your audience with relevant keywords in your section, you advance onto having a relatively safe route to the prosperous entrance to Adwords without many hurdles. If you experience any difficulties during your quest for partnership with Google, you should pay more attention to your quality score and affect it positively.

A good Adwords CTR, in my opinion, is the one that is highly targeted at your audience and invoking interest in them, while being completely invisible to the irrelevant audience.

So a good Adwords CTR is the one that beats the CTR of your competitors in your niche and puts your ads above theirs. You need to achieve a better quality score for your ad and prepare to meet savvy rivals on your way.

Best way to stay in the race is to have analytics software on your desk that can show you all the numbers you might need for a successful Adwords campaign.

learn more about Google Adwords by joining one of the best digital marketing course in Delhi.

Happy reading

Authored by- Amrendra Chaurasiya