Web marketing: learn how to promote your company on social networks

by Marsh Maxwell Web Digital Group

There are several ways on how to promote your company on social networks. In fact, this concern is largely based on the importance of platforms today. It is possible to increase brand awareness, increase website traffic, generate more sales, keep up with market news, and even the competition, among other actions.

 

However, not all companies perform well on social media, often making silly mistakes. So, so that this doesn't happen to you, we created this complete content, showing everything you need to know about the subject.

 

In this material we will cover the following topics:

 

·        how social networks work;

·        it is worth investing in marketing in these media;

·        how to achieve results in each medium;

·        what are the main metrics;

·        the best tips for acting on social networks.

 

So, let's start studying the ways on how to promote your company on social networks? Good reading!

 

How do social networks work?

 

The first step to success on social media is to know exactly how it works. These platforms have a large audience, each with a different profile. However, what is common is the wide reach that a post can achieve. In a digital world, with a large increase in the performance of companies in electronic commerce, increasing the reach of actions is totally necessary.

 

Each social network has a different profile and this impacts the performance of companies. The largest social network in the world is Facebook. According to data released by the company , at the end of 2017 the network had an impressive 2.13 billion active users worldwide.

 

Many people wonder what income generation is like for Facebook and how it monetizes their platform. The answer lies in advertising. According to the released financial statement, 2017 generated US $ 40.6 billion, a number as considerable as that of active users.

 

However, how to think about this platform for business use? This is actually simple! With a large concentration of potential customers and the possibility to create targeted ads, choosing exactly the characteristics of the people you want to reach, this becomes a good investment. However, let's talk about investing in social media strategies in the next topic.

 

Still analyzing numbers , 94.4% of companies were present on social networks in 2018! This data expresses the great importance of using this channel as a brand communication strategy.

 

You can create groups of users with a common interest. Thus, a company can create the routine of frequent posts, attracting more and more people to its domains, increasing brand awareness, generating a better reputation and building a solid future.

 

Social networks go far beyond Facebook. The largest network aimed at the business public is LinkedIn. This platform has a very different profile from the network mentioned above. Here things are more formal, in the professional field.

 

On LinkedIn people look for job opportunities, new businesses, customers or strategic connections.

 

Another very interesting and growing social network is Instagram. Focused on the visual aspect, the platform accepts images and short videos very well. Here the dynamic of posts is greater, with more interactions.

 

Twitter is already focused on direct communication. Short texts, images or short videos can be used, but always more objectively. Brands use to pass information to their audiences, in a very practical and efficient way.

 

Finally, we cannot forget about WhatsApp, a very popular messaging app, so much so that Facebook founder Mark Zuckerberg bought the company in 2014 for $ 16 billion. At that time the number of users was 450 million. At the beginning of 2018 this figure of active users already reached 1.5 billion. In addition, the number of messages sent daily reached 60 billion.

 

All of these numbers shown help to understand the importance and success of social networks . It is necessary to create efficient strategies to explore these communication channels and attract your audience, generating the desired conversions.

 

Is it worth investing in marketing in these media?

 

In the previous topic we started talking about the investment in social networks by companies, but is it worth it? What are the advantages of investing in social networks ? That's what we're going to discuss now. For this discussion we will think about three points. See which ones are below.

 

Practicality

 

Investing in social networks is very practical. It is not necessary to have a knowledge of advanced marketing techniques, just to know how to use the platforms.

 

On Facebook, for example, you can create a normal publication and then boost it, choosing the audience segmentation, selecting the objective of that strategy, defining the available values ​​and the campaign time.

 

Good cost-benefit ratio

 

The investment to boost your brand on social media has a great relationship between cost and benefit. The amount to be applied is defined by the company itself, taking into account the reach and duration of the campaign.

 

During the creation of the ads you define the objective of the action, such as lead generation. In fact, social networks and lead generation have a very intimate relationship, with strategies focused on this.

 

High impact

 

The third point to be analyzed is the high impact that an action can generate. The data that we show about the numbers of users registered in the different social networks is a way of verifying how much a company can gain in reach with the strategies.

 

A simple publication can reach thousands of people in the regions that your company wants to reach. Imagine, for example, that your brand is organizing an event in the city. So, you create ads on social networks and boost only the local audience. The investment will be low and you will not lose money on people who are thousands of kilometers away and who would probably not be able to attend the event.

 

How to achieve results in each media?

 

Now that you have seen how social media works and the importance of using these platforms, we will see how to promote your company on social networks, generating the best results. For this, we need to think about each network individually, since each one has personalized details. Follow.

 

Instagram

 

Instagram is a social network focused on the visual, as has already been said. The number of posts is higher than in other networks, so your company needs to be very present.

 

Take advantage of this space to publish photos of your products, highlighting the differentials. Show your products from different angles and also invest in short videos.

 

To take photos it is very important to invest in high quality equipment, because the quality of the photos can be a determining factor to hold the attention of users. Amid so many posts, they will have their attention drawn to high resolution images, with strong and vibrant colors.

 

Facebook

 

Facebook has a very general profile. You can use the network to post texts, photos and videos. In addition, communities are great attractions, after all, they can be gathered interested in their solutions.

 

In this social network it is possible to create a page or profile. With the profile you can interact with other users, exchange messages, post and join groups. The page can be used to create followers, so that whenever the company posts something new, those followers will have their feed updated.

 

If you can have both options for your company, the better. However, the page is more important, since it has a profile more focused on brand than person.

 

LinkedIn

 

LinkedIn is a very unique social network. Here, user behavior should be different, more formal. Just like on Facebook, on LinkedIn it is possible to create a page or profile, following the same idea.

 

Note that the users of this network seek professional goals and market data, so it is interesting to keep posts with this focus, in presenting solutions, demonstrating results and possibilities.

 

For people, a good LinkedIn profile can be a gimmick for recruiters. For companies, a good page can open doors for new business, sales and commercial partnerships.

 

Twitter

 

Twitter is a direct communication network. The messages are transmitted quickly and to a large audience. Companies can use the platform to post news, curiosities or launches. Everything that is current is a possibility to generate success here.

 

Whatsapp

 

Finally, WhatsApp, even due to its popularity, does not require comments. The messaging application is used daily by many people, even replacing the phone call to keep in touch with people.

 

For the company, creating mailing lists and sending messages to a group of people at the same time is a possibility.

 

Because it is used by many people it is important for the company to define service hours. It is better to place rules than to generate some frustration in the public when someone sends a message outside of business hours and is not answered immediately.

 

What are the solutions created specifically for companies?

 

Social networks are definitely not just entertainment platforms. Facebook, for example, has its revenue linked to advertising, so managers need companies to see the platform as a source of attraction for new customers.

 

With that in mind, different solutions were developed specifically for companies, on different platforms. See right now what they are.

 

WhatsApp Business

 

In order to create a tool to automate service, WhatsApp Business was created. This exclusive tool for companies and Android system is able to classify, automate and respond to messages quickly.

 

It is possible to add tags for your contacts, allowing you to find them quickly. It is also possible to create automatic messages for frequently asked questions that arrive through the application. This speeds up the response and reduces the efforts of the attendants.

 

In addition, this tool creates reports with important metrics. You will be able to list the number of messages sent, messages delivered and the number of messages read.

 

Instagram for Business

 

One of the options for using Instagram is the business profile, or Instagram for Business. Basically, this solution allows you to create a profile for your company, boost ads and search for strategic data about your followers.

 

The business profile also shows metrics to accompany the design on the social network, such as reach, impressions and engagement. The data of the followers that can be obtained are gender, age, location and times and days that they most access the platform.

 

Facebook Ads and Facebook Ads Manager

 

Facebook Ads is the platform for creating ads within the social network. You can boost publications, seeking different goals, such as greater brand awareness, gaining more likes on the page, increasing engagement or even generating direct sales.

 

The Ad Manager is used so that advertisers can improve the performance of their investments. It is possible to target the ads to a more segmented and assertive target audience, choose the budget that fits the reality of the company, monitor the payments of the campaigns, among others.

 

LinkedIn Ads and Twitter Ads

 

LinkedIn Ads and Twitter Ads are the ad creation platforms for the two social networks, respectively. Just like on Facebook, ads can be targeted to the target audience, choosing the desired budget and tracking performance with evaluation metrics, such as reach and engagement.

 

What are the main metrics for social media management?

 

Whatever your marketing action to promote your company, whether on social media or not, you must list and track performance metrics. These metrics serve to identify whether the actions are being efficient or not and, if necessary, make adjustments.

 

Below are some metrics for monitoring social networks . By Abdul Rimaaz

Reach

 

Reach is the number of people who have seen your post. This is an important metric because you want more and more people to follow your actions, so you should compare this indicator with different publications to find a pattern in your audience's behavior and optimize strategies.

 

If you choose to boost campaigns, on the report page the reach will be divided as organic and paid. It is normal for the paid reach to be greater than the organic.

 

Engagement

 

Engagement is the metric that assesses user engagement with publications. This involvement lists likes, clicks, shares and comments.

 

It is also very interesting to search for publications with the highest number of engagements, since if people are interacting with the campaign, you are making an impact. Of course, it is necessary to assess whether this impact is being positive or negative!

 

Views

 

On YouTube, the number of views corresponds to the number of times someone "played" the video. That number may surprise you. Whindersson Nunes' channel , one of the biggest digital influencers in United Kingdom, has videos with around 50 million views.

 

subscription

 

Another important metric for YouTube is the number of subscriptions, that is, how many people are subscribed to a channel and receive notification when new material is posted.

 

Traffic source

One of the goals of the marketing team is to increase the volume of visitors to the website, blog or other domain. So, it is important to analyze the acquisition channels and diversify. One of the traffic source options is exactly social networks.

 

So a good performance metric to track is where traffic comes from, analyzing how your social networks are driving people to your site. This action can make you optimize your actions, always looking for strategies that take more users to your domains.

 

Conversions

 

The number of conversions is also a metric you should be tracking. Conversions can be different actions, whether to collect contact data, such as name and email, or direct conversion to sales.

 

If you focus your actions on an e-commerce, it is essential to analyze the data with Google Analytics. In this tool, there is the field of traffic analysis and acquisition channels. You can see how many users are being attracted to your site from each social network and also conversions, including the revenue generated.

 

ROI

 

ROI is a metric widely used by companies. Represents Return On Investment, or Return On Investment.

 

It is possible to calculate the ROI for social media ads. To do this, just know the amounts invested in the ads and the return generated from them.

 

What are the best tips to promote your company on social networks?

To conclude our guide on how to promote your company on social networks, we will now analyze the best practices for operating on these platforms. Follow!

 

Know your target audience exactly

 

The first tip is to know your target audience. Know the interests of the people you want to attract, those who are your potential customers. Assess what language these people use, their needs and goals.

 

This information should be used to create publications with really relevant information, which are useful for these people. So, get information about your target audience and formulate your persona, which is the embodiment of your ideal customer.

 

Determine the best times to post

 

The second tip for success is to find the best days and times to post. Each social and public network behave differently and the most interesting thing is to do tests.

 

Create posts on different days and times and evaluate performance, so you will find best practices and optimize strategies.

 

Maintain a good frequency of posts

 

A tip that is almost a rule on social networks for companies is to keep a frequency in the posts. We are talking about creating a performance routine, nothing to be posting on random days, leaving large intervals without the presence of your brand.

 

Successful companies in social media create an action plan on the platforms , with real posting calendars. That way, no special date will be missed, no event related to the niche market will be missed and you will be more efficient to follow the routine.

 

The interesting thing about establishing the frequency of posts is that the public will always have your brand in mind and when you have a need to buy, you will certainly be remembered.

 

Always be present

 

Finally, we must emphasize that it is not enough to simply create a page or profile on social networks and believe that it will boost your company's results, generating a peak of traffic on the site or an increase in sales.

 

Being in networks is only the first step. After that you must create connections and be relevant to the audience.

 

Join discussion groups, make interesting posts, raise constructive questions, help people with tips and new information. Explore social networks to make connections, discover new possibilities, present your brand and even open the market.

 

You need to dedicate time to keep this monitoring close and not miss any opportunity.

 

Anyway, in this guide we saw how to promote your company on social networks. We raised different points that must be followed for strategies to be really successful.

 

With social media it is possible to generate more customers, increase sales, gain relevance for the brand and also credibility. Strengthening the relationship and retaining customers through social media serves to form brand promoters and this generates a structured growth of the company!

 

Pay attention to each tip we provide and start developing your strategies right now.

 

We must remember that it is not easy to achieve the desired results and the online environment is very competitive. Several companies have the same space to dispute the public's preference, so knowing exactly how to plan, execute, monitor and optimize strategies is essential. Therefore, having the help of a company specialized in this work speeds up the return a lot.

 

The hired professionals have experience with the actions and already know exactly what to do, how, when and where! In addition, several tools are available on the internet to increase the performance of companies. Knowing how to use each one is very complex and within a specialized company there are professionals with diverse knowledge, allowing the creation of complete and efficient strategies.

Follow me on Facebook : Abdul Rimaaz

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Created on Jan 31st 2021 01:37. Viewed 295 times.

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