What are the most important upcoming marketing trends for 2018?

by Ordius IT Solutions Website Design & Digital Marketing

If you want to use digital marketing to accelerate your business expansion, social media marketing is a must.

Most important upcoming marketing trends for 2018: It's essential for you and your brand to stay on top of things right now.

Social Listening: Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more. Grow customer satisfaction and sales! Protect your brand across the social media and monitoring digital conversations to understand what customers are saying about a brand and industry online.

Live Streaming and Video:

whether recorded or live – is turning into the online life strategy you can't bear to overlook. That'll just get more clear in 2018.live video or Live Streaming has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 marketing strategy.

Influencer Marketing in Social Media:

Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. Influencer marketing can be incredibly beneficial for startup brands or those that have been struggling in gaining traction in their social media marketing.

Artificial Intelligence (AI) and Chatbots:

With an aim to draw closer to customers, marketers use social media platforms to create real-time engagements like chatbots and AI for their customers.

Tips:

Identify business issues
Compile important data
Produce the right chatbots.
Pick up-to-date models

Generation Z

Generation Z was more valuable to most organizations than millennials They are generally called 'true digital natives'. The most common social media platforms they are using includes YouTube, Instagram, Snapchat, Facebook, Tumblr, Twitter, Other, Pinterest, in exact order.

Increasing popularity of Instagram Stories:

With 200 million daily active users, Instagram Stories means more users to view your content. Instagram Stories is more popular than Snapchat.The best part of Instagram Stories is that if you’re continually engaging with your audience, you now have the opportunity to be seen more often – keeping you front of mind.

Most famous social network sites worldwide as of 2018, ranked by number of active users (in millions)