Using LinkedIn to promote your brand
by Roi Sutra Digital Marketing StrategistThe
evolution of online marketing has expanded the spectrum of digital
advertisements and marketing. This trend is attracting more marketers and
advertisers in the pursuit to become a digital phenomenon and expand their
business. Digital marketing has drastically shaped the landscape of online
advertisements and delivered successfully due to its new features that are
added for the ease of both investors and customers. The success is mostly owed
to the constant efforts to achieve digital excellence and work culture. The
correct approach to go about this challenge of getting new customers lies in
the hiring of an expert with adequate experience that can help you intersect
your business interests with the interests of your users. Such is the nature of
a digital marketing agency that
is approached for a general notion of social media platforms and search engines
such as Google, Twitter, Facebook etc. These professional individuals are
preferred in higher demand for any digital marketing company to generate a higher
audience and expand your campaigns across different digital platforms by virtue
of their popularity. This helps you boost your brand or company and connect you
with new clients and deliver successful digital outcomes.
One
such platform offers impactful advertising. It is called Linkedin and it has an
estimate of around 610 million users with 303 million active monthly. An
average of 121 million users visits the site daily. Those are some demographics
and these figures are ample to consider your investment for advertising on
LinkedIn. Linkedin offers various marketing advantages as compared to other
social networking platforms due to its target-specific nature which makes
marketers consider it an excellent advertising and lead generation platform. Linkedin
Advertising is one of the unique platforms for targeting its users
unlike its other competitors because ads on LinkedIn are displayed in a premium
and highlighted location that proves to be a huge monetary leap for any
business.
Linkedin
Ads Campaign Setup offers affected
targeted ad unit which enables marketers and advertisers to ask for
recommendations and reviews from the users who have already been a part of
their service or are satisfied clients. This could be some basic info about the
company’s profile and how the users engaging with your page can contact you.
Moreover, LinkedIn provides marketers with polls that can target audience and
also help you boost your sales. It also makes use of B2B advertising which is a
lot easier for marketers. Apart from that, Linkedin
Ads Campaign Management can be placed on a thank-you page or an
event to track your conversions similar to Facebook. Sponsored ads on LinkedIn
are generally promoted on LinkedIn with three different formats such as single
image, video, and carousel. LinkedIn also has the ability to capture the major
target market and professionals which would be beneficial for your business.
Sponsor Ads
Created on Jul 15th 2020 06:44. Viewed 294 times.