Tips to Get More Clients for Digital Marketing Agency

by Roi Sutra Digital Marketing Strategist

Being a digital marketing agency, the biggest worry of the day is the client. Big as well as small agencies are always worried about getting more clients. In business, we don’t settle for a small number of clients but you can’t just walk out of your office and them. So what we need to do? Merely talking motivation will not work. So we need a practical solution or tips for this problem.

Why not make digital marketing your weapon to get more clients. After all the identity of marketers depends on how they do their marketing.

· Blogging

Being a data–driven digital marketing agency, you must be doing it already. The idea behind it is pretty simple, every client has a problem and if you hit the solution, the game is yours. Blogging is a persuasive tool, writing something about the client’s problem, you can grab their attention.

Blogging is about writing, before getting started doing market research relevant to the business is very important. The research will build a clear picture of the problems people have in the market, you can target any of the problems.

Guest blogging is also a great idea to increase the visibility of your website. In guest blogging a person other than your company write a blog for your website. It helps to increases the credibility and authenticity of your website.

· Google Ads (AdWords)

In Google AdWords, we locate customers on the basis of keyword intent, example someone searches- best graphic designer, based on this keyword, we target them. Though the problem with is not over because you have to bid for the keyword and make sure that there will be a conversion. Well, this problem could be removed with a high- class landing page. You don’t need Google AdWords consulting services if you have a Google AdWords expert.

· Twitter Ads

Twitter is a place where you can find people of your community. The example you can find many digital marketers. Twitter has the advantage that it has a group of likeminded individuals. You can place your ads in the middle of the conversation. You can offer a discount, inform, and give a free demo. Here our purpose is not likes and retweets you have to look after the actual amount of traffic you are driving.

· Gmail Ads

Through Gmail, you can give personal attention to clients. It allows for specific targeting. There is a use of keywords in Gmail too; therefore it is possible to target a person who has messages from your competitor.

· Facebook Ads

Facebook Ads can be helpful to gather more number of clients because, with every campaign, you can target more clients. Facebook Ads are cheap as compare to other campaigns.

To get started add Facebook posts and new campaigns. Squeeze page provides enough information to convert a lead into sales.

· LinkedIn Ads

As an agency, you need specific targeting; LinkedIn is a place where you can find the target a client with the narrow approach because you find a separate community there unlike Facebook where you find a wide audience but not a specific approach. Also, people update their profile more on LinkedIn rather than on Facebook. In LinkedIn Ads we can filter out searches by the name of companies, place, and people with specific job titles.