Using a Metered Paywall to Increase Blog Revenue

by Mohit J. White Hat Link Building Services

If you are the writer and owner of a blog then you already know how much time and energy it takes to produce your material, particularly if it is top quality. Finding a way to make money from your blog is necessary to make that work worthwhile.

Some blogs rely on a lot of visitors clicking on the advertising they have on the site, but that income fluctuates and is not reliable. The answer then is to monetize the site. When your blog's only income is from content publishing, the best way to do this is to set up a paywall, specifically a metered paywall.

Understanding paywalls

A paywall is a means of a site owner restricting access to their site and the content on it unless users pay a subscription that allows them in. Visitors going to a site with a paywall will be prompted to subscribe if they want to access the content. There are different types of paywalls and different ways to implement them.

You can allow some access but restrict based on pages viewed or time, you can let them look at the what they are viewing on their first visit but then prompt for payment after that and so on. It means blog owners can increase the revenue they make from their content via subscriptions.

What is a metered paywall?

Metered paywalls are the type that allows some amount of access to the content before the prompt for subscription happens. These are especially successful with blog owners but also used on media sites. The idea being the readers get to see some content and judge that is worth subscribing to have unlimited access.

How it benefits your blog

If you have a lot of people coming to read the content on your blog then a metered paywall is definitely something to look at to earn better revenue from that. Regular visitors know the value of your site and are more likely to stay loyal and subscribe. Obviously, the more popular your blog is, the more money you can make from using a paywall.

Even if only 10% of your users sign up, 10% of a high traffic site could mean a lovely income coming on from your blog. You can remove the ads that might be annoying to some users and slowing down your site. Plus readers love the idea of exclusive content.

Setting up a paywall

If you want to earn an income from your blog you need to make sure it is premium content, something people are happy to pay for. It helps to have a blog that already has good numbers, so it might be an idea to work on your visitors first then move to a metered paywall.

The choice is yours. There are several options that offer the service of putting paywalls on sites so take a look at what they offer.