How to increase website revenue in 2022

by Eric Jan seo

The year 2022 is just around the corner, so it's time to start planning how to maximise your website's revenue.

Some tips for increasing your website's revenue in the year 2022

● Write down one to two hundred keywords that describe what your website is selling. This should include words that are specific to the products you sell as well as more general terms related to your industry.

● You'll use these keywords to brainstorm ways you can increase traffic to your site through online advertising. Develop a list of websites, including search engines and social media sites, where you can advertise at the lowest price possible.

● Think about the specific audience you want to attract, and how much money you want to spend on advertising.

● If you're going to advertise online, it's very important that your ad copy stands out from all the other ads on every website you choose. You'll often see the same product being advertised by many different sellers on each site.

● You have to get your potential customer's attention in a way that makes them stop and look at your ads instead of ignoring them or quickly clicking away. One way to do this is by offering a discount on your products.

● If you're going to be advertising offline, remember the old "location, location, location" rule. It's very important that your ads reach people who are likely to have an interest in the products you're selling.

● You can advertise offline for free by placing flyers about your business in places where many people will see them. Be very careful how much information you include on these flyers.

Most websites are now being optimised for mobile, meaning it has never been easier to deliver the best customer experience on all devices. But it’s not just about having a responsive website - customers expect websites to be easy to navigate, well-designed and offer good value.

This is why businesses worldwide are striving for or have already achieved excellence in these key areas. And that means increased revenue.

Creating a ‘wish list’ of functionality

To create this increased revenue, we suggest you first need to create a 'wishlist'. This should include all the functionality that will improve your website's usability and overall user experience.

If your site is too complicated, messy or difficult to use, you won't be able to add the essential customer touchpoints that will help your business achieve excellence in these key areas.

Step 1: Create a wish list of functionality

This can be done in two stages. The first stage is to assess the usability of your website:

Stage 1.1: Identify opportunities for improvement by asking customers to complete an online survey

This will tell you exactly how your website is performing and how users are viewing it. In this example, the majority of respondents rated their experience as 'Good' (nearly 80%), but there are some usability issues that need to be addressed.

Stage 1.2: Update your website content based on users’ feedback

You should also make any changes to your site content immediately as you receive feedback from the survey. That way, you can ensure that your updated content is up-to-date and relevant, helping your customers have an excellent experience on your site.