Understanding basics of digital world and how to implement it to grow business
by Ankita Sehgal Freelance Blogger, Lives in New DelhiIf there is
one thing which is binding all of humanity together then it has to be the
realm of social media and of course, our very own GOOGLE. It is amazing how
people befriend, make business, grow audience and prosper through these
inter-webs. But the most astounding aspect of this digitally driven world is
that businesses can’t even think of making their lives without the internet. Audience
interactions largely happen on social media platforms and both customers and
managers look happy through it.
Comprehending
about the consequences of social media can be intimidating for sure, but simply
understanding its types can make us wade through the world of the web.
So, if
digital marketing baffles you, start with the basics; the types, which areas
follows:
Search
Engine Optimization (SEO)
A website or its specific pages must rank through organic search on search engines for improved activity, awareness, traffic, branding, conversion, and lead generation. SEO is exactly the medium (unpaid) you need to achieve these goals. It functions on well-defined principles such as using common keywords to optimize pages on sites like google. High-quality content, metadata, brand advocacy, guests blogging, and PR are examples of its notable practices. The slow and steady wins the race axiom, it seems, was coined for SEO itself.
Search
Engine Marketing (SEM) & PPC
It doesn’t
get more elementary than SEM; with Ads on platforms such as Google, your
website or webpage can rank among the top results. It boosts the presence of
your brand by improving conversion through unpaid advertising.
Pay Per
Click (PPC) advertising, on the other hand, is basically buying traffic through
search listings that lead to increased traffic through searches on digital
media. As the name suggests, you pay per click.
In both cases you should look forward to take help from a company that provides SEO services in Delhi so that you do not lag behind from your competitors.
E-mail
Marketing
Surely you have heard of this type; the most advanced in years and not without considerable return. Out of all the things, e-mail marketing helps in building a relationship with the customers, existing and potential. This, in turn, generates lead and conversions. This medium is particularly helpful in generating fresh signups for your offerings apart from creating a list of worthy leads for the sales department or reaching potential attendees for your events.
Content
Marketing
This type
plays on targeting the audience with a particular interest in your products and
services. The simplest way is to create, publish and promote relevant content
on several channels to attract the attention of the audience. Fashion bloggers
promoting a new line of designer clothes on Instagram with a subtle marketing
tonality is a fine example. Defining a goal is key.
Social
Media Management (SMM)
The child
amongst the Digital Market practices, SMM is highly effective and equally
popular. Social media channels like Facebook, LinkedIn, Snapchat, Instagram,
YouTube and likes allow businesses to create and maintain the image of
their brand and products or services. The scope is only limited to your
imagination; the content you post. These mediums are perfect for promoting
campaigns because nothing matches their reach. Reputed social media agencies such as RepIndia assist businesses from
picking the platforms to posting relevant content to generate leads and
conversions.
Sponsor Ads
Created on Feb 25th 2020 03:13. Viewed 418 times.