7 proven strategies for a successful online store

by App My Site DIY App Builder

Building a high performing online store on WooCommerce is not enough to make it a successful business venture. A lot more goes into that. In this article, we will go over the top strategies that will help you make your eCommerce business a high converting successful venture.

#1 - Have a variety of products

Different people have different tastes. And you must cater to them all to expand your target audience. While you may be from a niche industry, but you must realize that the more specific you get, the more your reduce the strength of your target audience.

This can be achieved simply by either adding more categories to your store or adding more products to the existing categories. The goal should always be a constant expansion for sustained growth.

#2 - Highlight the top-sellers

There will always be one particular product or a set of products that are the most popular amongst your clientele. You know that it is the hot seller and runs out of stock pretty quickly.

You must leverage this knowledge to amp up your sales and revenue. Highlight and showcase your top-selling products on your website.

Put it on your home page and give it better real estate on the website. This way it’ll become very easy for your anyone coming to your website to add that product to your cart.

You can also suggest complementary products to the highest seller and add occasional deals and discounts on it to amp up the sales.

#3 - Special holiday sales

It has been reported that people tend to buy much more around the holiday season. Take advantage of this and introduce more lucrative deals and discounts focussing on the holiday season.

Introduce products or combos that favors the season. Or a massive site-wide discount on Black Friday.

#4 - Multiple payment options

Introduce multiple payment options for your customers to offer them convenience at the checkout. If you will restrict the payment to only one mode then you will experience more drop-offs at the checkout.

#5 - Marketing, Promotions, and SEO

Indulge in activities that build the authority of your brand. Activities like Search Engine Optimization, posting informational articles, and collaborating with other online assets will help enhance your search rankings.

Similarly, you must indulge in marketing and promotional campaigns. Email marketing, social media, etc will help increase your brand’s reach.

This will give you more visibility and increase the number of visitors on your website. That will in turn result in more orders.

#6 - Mobile app

This is the era of mobile applications. With over 50% of online sales coming through mobile apps, just having an online presence with a website is not enough.

You must launch your brand on the mobile app market to leverage this new audience for growth. Today mobile app builders have made it extremely easy for brands to build premium mobile apps without any coding or technical know-how.

If you have an online store build on WooCommerce, then you should definitely convert your WooCommerce store into a mobile app and gain an unfair advantage in your industry.

#7 - Build relationships with customers

Finally, you must find more and more avenues like push notifications to build strong relationships with your customers. This is especially important because once your a loyal customer, then they will always pick you over your competition.

It has been proven that a loyal customer will always spend more and at higher frequencies. A loyal customer base will play a major role in your brand’s overall growth. They will not only have higher transactions at your store but will also bring in new customers very often.

Wrapping up

There you have it, a list of top 7 proven strategies to build and grow your eCommerce business into a massive success.