Top 7 Digital Marketing Strategy For Almost Zero-Cost

This situation is for many start-ups, where they have to start with marketing but run out of money. The digital marketing agency in Delhi has brought you tips to start with almost no-budget digital marketing. Which is effective and organic. 

1. Use Automation Software:

There is much open-source software available on the internet. Which helps you collect data and make the campaign data-driven. Also, you have every kind of automation software available for free, such as Canva for creating content, Google Analytics for real-time tracking, Hubspot for email marketing and CRM, etc. This software will make your marketing easy. 

2. Digital Content: 

Content is the king for online business, you can’t escape. The creative and rich content published can boost your brand and the growth of the business. When you are using different types of digital marketing such as email marketing, social media marketing, etc. Then you must develop attractive and creative content, based on the platform. 

When you create the email marketing content, then you must create a responsive template, however, you get a ready-made template on the open-source software or you can create using Canva. It also has templates, which can be edited with a simplistic option of drag and drop option. 

3. Hosting Webinar: 

Webinars are the trending way to promote products and services today. You can use different free applications and software for conducting the webinar. Also, it helps you to reach a mass audience. 

In this webinar, you can inform your audience about the business’s products and services. Remember, you have the best moment to generate leads from the webinar audience. Thus use it effectively. 

4. Cross-Promotion: 

This old-school marketing method is still effective today, you can partner with the related products and services to make cross-promote. This process may take time but it is effective for you to begin with. 

For instance, if you are selling sports accessories only, then you can partner with the energy beverages and cross-promote. It works vice-versa, where the clients of energy drinks will be promoted with your brand of sports accessories. 

5. Referral Program:

Many grown brands perform referral programs. It is a low-cost strategy to bring new and retain customers. You can perform this with your business and increase the leads. The referral program strategy must be strong and effective. Where the benefits are for both customers, one who comes and brings another. 

6. Blogging: 

One of the effective ways to reach the audience is with knowledge and awareness. Blogging on the website and platforms like medium.com will bring you more audience. The blog should be scheduled and published timely to gain an audience. 

7. Networking: 

Business or individual, networking is important, it helps you to grow faster. Build a network and reach the audience, by building a strong network. Embed with long-term relationships for low-cost, which will help you to grow with your brand. 

Final Thoughts:

The digital marketing company in Delhi has shared the best tactics, to begin with almost zero-cost marketing. Develop your digital marketing campaign using these strategies. It will help you to grow with your products and services.