7 Powerful Instagram Marketing Strategy Tips (Which Boost Business)

Instagram being the sibling social media platform of Facebook, allows the brands to promote in an effective way like Facebook. Also, there are large numbers of active users on Instagram, where business loves to promote more. Instagram has been the platform where one can sell products too. As a social media marketing agency in Delhi, Art Attack, we love to promote our clients’ businesses on Instagram. Here are a few tips to improve your strategy. 

1. Transform Account To Business Profile:

The most effective way to start the campaign on Instagram is to transform the account into a business profile with just a few clicks in the setting. It will bring you insights in-application without any third party app. Which is the most useful thing for any business. If you have already done it, then let’s move ahead, if not, then do it ASAP!

2. Use Of Marketing Tools:

Marketing needs automation tools nowadays, you should make use of free Instagram marketing tools for effective marketing on the platform. It will help in the segmentation of the data, however, Business accounts will give you the insights, but these tools will help you to understand it to the core like segmentation of audience, tracking them, etc. 

3. Optimize The Content:

Again when it comes to marketing, you need to focus on the content. While you can make a dedicated content creation team for effective and visually stunning content. Spots like reels and stories give you more reach than posts. So make the content of a few seconds and impress the audience. Also, never miss to include a strong CTA in the content, which will keep the audience engaged. Creating stunning visuals or a great relatable copy will be the best way to reach the maximum number of people. 

4. Captions And Hashtags:

Down the post, a good write-up will bring you good engagement. The captions may be written in a word or bundle of sentences. But, how effective is it? Write the best captions, explaining the product in detail, when you post the product images, explain offers or discounts (how to redeem them) when you post about offers and discounts, also add our weapon (CTA). 

Coming to the hashtags, you do it wisely, research the hashtags before using, check out the engagement of the hashtags. Also, remember to use captions, which are related to your industry and other ones. 

5. Use Advertising Of Instagram:

Like Facebook ads, Instagram has its own paid advertising, where you can reach the potential customer within seconds. Also, you can drive the customers to landing pages easily with a click. You can make the ads for various spots such as posts, stories, reels. In the recent update, Instagram has opened the paid advertising for IGTV, which is a great option for advertising at this spot. These spots have opened the form of creating the ads, such as an image, poster, video, etc. choose the suitable. 

6. Highlights:

You may think highlights are not essential, but it is! When customers reach your profile, they can easily look at your highlights, where you can categorize the products. For example, if you are running an eCommerce website selling beauty products/cosmetics you can use the highlight section by segmenting it into skincare, oils, makeup, perfumes, etc. By posting the images and variants of the products. 

Conclusion: 

Instagram is a great platform to make your social media marketing effective, but we recommend hiring a social media marketing company in Delhi, like Art Attack, to optimize the results. However, above are the tips to improve the Instagram marketing strategy, which will boost the business profile.