Tips To Design The Right Personalized Marketing Plan For Your Online Retail Businessby Xeno Marketing Xeno - Win At Marketing
Personalized marketing is not a privilege. It has become an expectation in this current scenario. Who does not like to be personally treated? It has been a trend since the very beginning of consumerism. The same concept is morphed a little and introduced in the digital marketing plan of an e-commerce business.
The benefit of using loyalty software and other measures has created a perfect dimension for the business owners to implement excellent strategies and make the propositions better. A statistical study, done by Salesforce, reveals that every high-performing brand uses a personalized approach to keep the customers happy. These approaches are fabricated using real-time user data and online behavior. A specific Loyalty program for Retail businesses designed by using such information can lead to a brilliant future ahead.
Tips to formulate right personalized marketing plan
The experts of Xeno suggest these tips mentioned below to incorporate and make personalized marketing the best weapon to win the competition.
1. Hiring the right experts
The first step of designing a Loyalty program for Retail online is to hire the right team of experts. In this case, experience and knowledge will both matter the most. There are specific tools available in the market that can be used to mine user data in order to collect specific information so that a specific plan can be fabricated for the future.
Personalization can be done in the following ways.
- Content personalization
- Marketing automation
- Data collection from various sources
2. Gathering data
Designing specific campaigns and other online marketing content will demand handling a huge pile of data. For this, a team of experts is mandatory. The gathered data will be properly segmented for analysis in order to extrude right information.
The data will range from opening the app or entering the business website to completing a buying decision. In fact, the time spent on every product a customer scrolled will be calculated. You can clearly understand how much data will be collected within a very short span of time. Only the professionals will be able to improvise collected data to extract information and complete the first step. In this case, tracking metrics is very important. Email opening, clicking links, shopping data, purchase history, etc are a few of the important parts to concentrate.
3. Consider all communication channels
These days, a consumer is spread across various platforms on the internet. From social media platforms to applications, the profiles of the consumers are present. This dynamic information can be aptly used to prepare a digital marketing plan across diverse channels. A personalized marketing plan considering social media, websites, email, 3rd party advertisements, etc will be very fruitful in this contemporary era.
4. Impacting every stage of a customer’s journey
A customer’s journey in the digital platform is divided into various phases. Every stage can be a potential platform where the online business owner can make a huge impact. Showing items that other customers bought with a product the present consumer has chosen is also a way. In fact, reminding added items in the cart via an email is also considered to be very effective.
5. Designing a loyalty program
A loyalty program is so far the best way to retain a customer base. Most of the retail business owners create a loyalty plan for the customers making repeated buying decisions and referring others to use the same platform. Rewards, discounts, referral bonuses, etc are quite fulfilling for the customers. It will compel them to come back even more.
Designing a Loyalty program for Retail and personalizing the experience of a consumer are the ideal ways to retain a huge base. Contact the experts to learn more and incorporate the benefits of personalized marketing into your business.
Created on Jul 24th 2019 12:00. Viewed 421 times.
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