Why Your Business Needs A Customer Personalized Marketing Strategy?

by Xeno Marketing Xeno - Win At Marketing
For every business, valuing a customer in a special way is always beneficial. The customer feels cared for and extra special among the entire mass. In fact, he will return with his peers to generate more sales. The concept is almost the same but approaches have changed over time. Personalized marketing is a unique way to retain a huge customer base without spending a fortune.

Most of the businesses scout for new customers and forget about the existing ones. This cost way more than what a business needs to spend for retaining the existing base. A balance should be maintained between new customer hunt and the retention of existing ones.

How beneficial is personalized marketing?

A retail business relies on the regular visits of loyal customers. Repeating buying decisions generate revenue. Personalized marketing comprises of the techniques implemented by a retail company to deliver customized content as promotion and deliver benefits designed for an individual customer. A service for Personalized Marketing for retail businesses can be sought from the reputed agencies. In fact, the latest services can be automated so that it becomes more convenient for the business owner to implement such strategies.

Here is how personalized marketing for a retail business can be beneficial.

Escalation and improvement of customer experience

A customer would like to tell his expectations to the brands he admires. The loyal ones also like to listen to the brands and expect something in return for loyalty. The contact forms, membership forms, etc allow the customers to become a part of the programs and provide personal information. The customers will find personalized rewards more exciting and will definitely come back for more. This is how personalized marketing can improve the experience.

Driving revenue higher

A study report suggests that maintaining an existing customer base is easier and less costly. Only 20% of the old customer base generates over 80% of the profit volume. It means that the rest is generated by new customers. There is no denial of the fact that a business needs new customers but valuing the old ones will keep the meter running. 
As per the same study, revenue generation is higher in customer loyalty programs than any other marketing strategies. 65% of the entire business done yearly is contributed by the existing customers. Investing in customer loyalty programs for a retail business will generate a higher return in the future.

Targeting audience specifically

Learning more about the customers regarding demography, online behavior, spending capabilities, etc will give an extra edge in segmenting the audience properly. Once the segmentation is done, a vivid customer loyalty program can be designed to target each group. The criteria for segmentation should be properly detailed so that it aids you to design a loyalty program strategy. 

Sending personalized content, showing automated suggestions, rewarding on visits, etc are the prime steps that a loyalty program adds. Supporting the buying habits and making the bond stronger will be the only objective of this program.

Add a personality to your brand

A Customer Loyalty Program designed for a particular brand will provide a personality to the brand. Warm wishes on special days, reward programs, and other entities in the strategy will give a brand its own identity. It is easier for customers to interact and share feedback with a brand.


Customer loyalty programs give an identity or a face to a business. Remember that a customer repeats his buying decision only when he connects well with the faces present in a shop. Whether it is a restaurant business or an online retail, customers will show loyalty when they get rewarded, feel free to connect and share thoughts.

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About Xeno Marketing Freshman   Xeno - Win At Marketing

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Joined APSense since, January 9th, 2019, From Delhi, India.

Created on Aug 23rd 2019 12:04. Viewed 452 times.


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