The Most Basic (and Creative) Link Building Method

by Ben Goodman ***

Here's a fact shared by many brands and companies that seem to dominate the digital space—creating a website won't be the end of all online efforts to stand out and be the go-to brand for your ideal audience.

Hiring the best web development company to create for you a stunning website won't be enough. There's a pile of continuous work that is waiting for you if you want to stay on top of Google's Search Engine Results Pages (SERPs).

Sitting At the Cool Kids' Table

After you've launched your website, you still need to build your rank on Google's index of web pages. Think of it this way; you're the new kid in a school that only cares about how knowledgeable you are on a certain topic.

Those who were in the school for years are the ones who are popular, and as a new kid that intends to sit on the cool kids' table someday, you need to build your reputation—you need other cool kids to recognize how much potential you’ve got, and you have to be the person that other kids go to when they need information. Only then will you get a chance to sit on the cool kids' table and be hailed as a popular student in that school. Such is the concept of link building.

Here's a method that is considered to be one of the best link building strategies out there. It's not so technical that it can stress beginners out, but it is a good way of building links and exercising your creative brainpower while you're at it.

Create Good Content

In the digital age, whoever conquers the attention economy establishes their own space online. With millions and millions of web pages out there, getting people's attention is not about forcing them to look at you, it's looking good when and where they're looking.

If you're just starting, looking at the number of content others have already created can suck the creativity out of you. Marketing legend Seth Godin offers a sigh of relief: instead of being authentic, try and be consistent. Instead of being the odd one out, be the kind of online brand or company that delivers what is expected of a firm from your respective industry. There are a lot of pizza places in the world, yet the place where pizza originated is not monopolizing the pizza market.

Know your stuff, and deliver it to your audience in the clearest way possible. When you've established your online reputation as a website that provides good value for its audience, you can easily build links and rise through search engine pages.

Once You Get the Hang of It

Spread the good news of your content on other platforms. There are a lot of ways to do that. For one, you could answer questions on Quora where you could place links that would lead visitors to your website.

Or you could reach out to your particular niche on social media. Once you've established your brand as the go-to website for all things related to your industry, your website can easily rise through the ranks and link building will come as naturally as consistently delivering the value expected from you by your audience.

On your journey to being the go-to website for your target audience, you need a strategy, and creative link building should definitely be part of it. You need a plan to ensure you get the best links that will tell Google's super picky and super fast search robots to select your page and place it at the top of the search results.