Link Building Strategies: Why is Link Building Important?

by Rohit Nandan Digital Marketing Consultant

Why do we need to do link building? What are its immediate and direct effects on your website search engine result page ranking?

Link rule

We are all trying to make our websites search engine friendly to rank higher. It is a number one to enter the search game as it is still the number one activity done online. So since we are trying to rank high, we have to play by the rules of search engines.

And the rule is: more quality backlinks, higher rank.

It's really simple - more links coming to your site means that more people are referring you to something you're good at. That's what you're good at 'is what they put in as anchor text - but it's a completely new subject.

Getting links is not easy - like getting referrals from people is not easy. Unless, maybe, you pay them - which I personally do not recommend. That's why Google used the link factor - because people will link to you only when they get the value you have to offer them.

The number of your links is the only way Google can see how valuable your site is to other people. And the truth of the matter is, even if you have lots and lots of valuable content, if people don't link to you, search engines don't value your site. Why?

Because search engines are machines. They are blind about how valuable your site is. They can only see through the link.

To accomplish this: more links -> more value -> rank higher -> happy webmaster

Update: Over the years, Google was strict with link building techniques that were implemented by SEO experts or even by those who claimed to be experts. Now, it is not the quantity that matters, but the quality of each link - will the reader be interested in where you direct it? Will he learn anything? is it useful? Is it really necessary to put that link there?

Don't get me wrong here. I'm not saying that quantity makes no sense - of course we want links everywhere, but make sure they are of value, and were put on sites that are reliable enough, or soon. Be reliable only.

We have an article that discusses that a shorter link is better if you want further clarification.

This update does not mean that you do not have to read the rest of our lessons about link building. The truth is that link building is still a big factor of SEO success.