The Language of Money: How Human Translators Give Companies A Competitive Edge

by Beth Worthy President

As technology continues to advance in this growing age of innovation, it’s easy to assume that just about anything can be automated. The truth is that some fields absolutely require that human touch to effectively achieve its purpose, and one of those fields is translation.

Companies like Google and Microsoft have developed their own automated translation services to varying degrees of success, but the main consensus is that nothing surpasses the ability of native-speaking humans to translate at a personal and professional level. Plenty of businesses agree with this sentiment.

With technology at such an advanced stage, is it really true that it is almost impossible for automated translation services to match the strength of human translation services? We asked a handful of businesses from multiple industries about their experiences, in order to find out what makes human translation so much better.

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