Articles

The franchise for professionals - What you need to know

by TM Maria Be a king in your own kingdom

The franchise represents one of the best ways to grow in the restaurant business today. All the indicators are green, both those of the sector and those of the franchises for professionals formula. In this area, the food sector has become the leader and demand and sales volumes are growing steadily. And if you participated in this competition?

The franchise is the mode of development par excellence. At Business Project we are convinced of the potential of the franchise, although it assumes rigor, preparation, anticipation. Our method and our experience will allow you to dominate the formula and become, according to the potential of your concept, a successful franchisor. Together we will thoroughly analyze the operation and the process.


4 key steps

Estimate your current concept, establish a detailed report. Synchronize and sequence the process to maximize the possibilities of franchising it.

·        Information

·        Diagnosis

·        Design

·        Modeling

Information

Although the franchises for professionals formula represents a unique growth opportunity for your brand, we must not forget the complexity of this type of operation. We inform you in a detailed and complete way so that you know what to expect.

·        At the legal/financial and strategic level: We explain everything!

·        Plus: The completion of a profile test by means of a questionnaire specially designed by a business project to measure your degree of "franchisability" and develop your profile.

·        The key: Business Project allows you to understand the mechanism and specificities of the franchise world and to avoid the most common mistakes.

·        Important point: Currently you do not need to call yourself "McDonald's" or another big hit brand to claim franchising your model, several opportunities arise from the market and demand boom! See things big!

Diagnose

We check the "duplicability" of the concept and the brand by analyzing the "experience" and the life of the "pilot unit". The goal is to check the reality of your concept with a pre-established objective/qualification sheet.

·        Operational analysis: The basis of the franchise is to reproduce a model that works, that's why we audit your "pilot unit", the laboratory where you developed the recipe for success.

·        The offer: We analyze in depth the components of your offer in terms of product, price, communication and distribution.

·        Competitive environment: We analyze the positioning and the segment in which you will operate.

·        Plus: A 360 ° diagnosis in the field (your business, competition, the environment), and comparisons.

·        The key: Get a macro and micro economic view of your business.

At the end of this step, we validate or not the duplicability of your concept and develop a plan to initiate the design and verify the franchisability.

Design

After having validated the duplicability of your brand/concept, we start designing an offer whose objective will be to integrate the assumptions of the franchise system.

·        Adaptations: Manage the adjustments and adaptations necessary to better answer the previously established diagnosis and optimize your concept.

·        Investments: We identify and evaluate all the cost items that are involved in franchising for both the franchisee and the franchisor.

·        Financing: We determine the financing methods available and assist you in the research and negotiation phases.

·        Profitability: We prepare economic viability studies for both parties.

·        Most: Financial and legal projections, development of the franchisability synthesis.

·        The key: Test the profitability and possibilities of your concept, both for the future franchisee and for you as a franchisor.

Modeling and launching                        

Phase in which you will concretize your franchise! Provide it with a series of formalization and modeling with one goal: to simplify the transmission of the concept. We surround and synchronize the different actors: lawyer, accountant, among others.

·        Modeling know-how: Formalize the "treasure" of the concept and thus guarantee the customer's promise as to the quality served, and ensure the homogeneity of the network.

·        Legal tools: Determine legal structures, level of control, essential clauses and management of potential conflicts.

·        Piloting tools: Synchronize the resources needed for network performance and the satisfaction of future franchisees.

·        Development tools: To reach the required size, cover the territory and increase its visibility.

·        The key: Build the management and control levers necessary for the sustainability of your future network, test the success of your model and anticipate the assistance it involves.

·        Plus: We co-validate the whole process and clarify the last doubts. This Business Project supports and advises you in the launch and development phase of your network.


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About TM Maria Senior   Be a king in your own kingdom

164 connections, 5 recommendations, 718 honor points.
Joined APSense since, May 29th, 2017, From Atlanta, United States.

Created on Mar 31st 2019 00:44. Viewed 234 times.

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