The Best Website Platforms Available For Small Businesses

As a small business, there are several factors that you’d consider before using a platform. Is it cost-effective? Does it have the features I need to expose my business the way I want? Is it easy to use and navigate? You have many options available when it comes to choosing your website platform but if you’re unsure what the best one is for you, here’s a comprehensive guide to help you decide.

Wix

This is a common option for small websites. It does all that you require for a website even with a small budget. It’s also easy to use which attracts most business owners to choosing Wix. You have a range of templates and drag and drop functions that can have you getting your site up in no time.

Cost Effective: On sign up you have access to 500MB storage, domain name, hosting that’s secure and you can choose from selected templates and images for free. Buying membership means you can have unlimited bandwidth and further 10GB of storage.

Easy To Use: With a drag and drop function, it makes website creation incredibly easy to use, even for the basic user. Backend changes aren’t required to do when you update your website and SEO application support is provided so that your website can rank on search engines.

Restricts Business Growth: Although Wix is great for getting your business online, that’s all it’s really capable of. If you’re wishing to invest long term then it would be worth exploring other options as features can be limited.

Wordpress

Wordpress is the go-to site for most business owners. There are millions of users who currently use the website platform and it’s continuing to grow.

Easy To Use: HTML coding isn’t necessary to use Wordpress as it provides functions that allow you add pages and media easily. There are also several guides and support material on the site that helps you through the process.

Lots of Template Options: Unlike other content management systems, Wordpress offers a large range of template and plugin options that are both paid and unpaid. This allows your website to be flexible.

Popular for all business sizes: Why Wordpress is such a popular platform for users is because it has moved with the trend. It’s adapted to changes within the business, making changes to websites easier than ever.

Updates Required Often: A tedious matter with Wordpress is that it requires a lot of software updates. This is so your website is protected from viruses and attacks, but it does affect plugin performance as once updates are completed, glitches can form. It’s best to back up your website just in case.

Magento

If your site specialises in e-commerce then Magento could be an option for you. It’s widely known for benefitting e-commerce businesses with plenty of extensions available and helps with all the SEO functions that are required for your website.

Large Scalability: As it specialises in e-commerce, in particular, large stores can be capable of being held on this platform. The simple version of the site comes with products that are configurable and virtual, so pretty much anything can be sold on there.

Plugin Flexibility: Magento has a range of plugins available and they continue to add more on a regular basis. This means if you want something for your site, Magento probably has it.

Complex Interface: Unlike Wix and Wordpress, Magento is seen as a platform that’s incredibly hard to navigate and understand. If you’re new to web development you may find it extremely difficult to use.