Strategic Planning: Checklist

Corporate planning is the basis for marketing planning. It involves mentally planning the course of the year and designing structures, processes and events. Planning is one of the most important tasks in management for marketing, sales, communication and controlling.

Corporate planning with the business plan forms the basis. A control loop planning with target-performance comparison is created. Deviation analysis is used to counteract deviations because planning must be compared with reality. Without planning, no deviations can be detected. Planning is also called a roadmap.

In the planning horizon, a distinction is made between strategic, tactical and operational planning. Strategic planning defines the fundamental goals of a company within a time horizon of more than five years. Tactical planning describes the concrete operative goals to achieve the strategic goals within a time horizon of two to five years. Concrete resources are selected and measures are defined. Operational planning looks quantitatively at the value-adding processes up to a time horizon of one year.

Checklist for strategic planning in business management

The following aspects and questions are helpful for planning.

1) Strategies: These determine the business orientation of a company and set long-term business goals. The question is: How should the company position itself in the market? How can new opportunities in the market be identified? How can competitive resources be expanded?

2) Structures: The design of the enterprise determines the type and processes of the division of labour and coordinates the fulfilment of tasks based on the division of labour. How should the structures, procedures and processes be designed?

3) Systems: The infrastructure of the enterprise forms instruments for managing the enterprise. How should management information systems and incentive systems be designed?

Conclusion: Without a plan, success depends on chance. This is risky from a business perspective. Without turnover planning, for example, running costs can eat up the business. That is why good planning is needed in management. A strategy workshop is suitable for strategy planning. Strategic planning consultants

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