Tips for effective strategic communication planningby Jaques Montegolifier Chartered Accountant
Companies allocate a significant amount of time to designing a corporate strategy or vision. However, if you cannot effectively express your idea to the rest of the company, all your time and money will get wasted.
Not only is your initial investment wasted, but if you cannot strategically coordinate your business, you are leaving every team to guess what work is necessary, what problems or goals to prioritise, and what their aim is. Misalignment across departments and around the company is a sure-fire recipe for disaster.
Employees can experience uncertainty and inefficiency because of this misalignment and rivalry between teams and departments, burnout, and disengagement. In other words, the company cannot move forward successfully or efficiently without a well-communicated strategic plan.
Use the tips and best practices below to efficiently communicate your strategic plan and get everyone on the same page. An expert strategic communications consultant has shared these tips.
• At a company-wide all-hands meeting, first, announce your vision. In the coming months, you can communicate your plans in a variety of meetings and formats. However, it is essential to convey the ideas to the rest of the company on the same page. It would be easier to avoid misunderstanding or disinformation from circulating through the gossip mill if everyone is told at the same time.
It also allows you to answer questions and receive preliminary input from the whole community. Be sure to schedule time for questions and comments during your meeting. Addressing such issues as a group will relieve managers of answering tough questions and ensuring that everyone gets the same responses from the same trustworthy source. To understand this, business leaders must undertake public speaking coaching.
• Do not forget to explain why things are changing when you are explaining what is changing. It is not easy to make a shift. When you introduce a new business strategy, the worker’s job processes and approaches are likely to be disrupted. Value your employees by understanding what you are asking them to do and explaining why moving forward with the new strategy is so important.
• You must generate urgency for why these changes are happening now when you clarify the reason behind the new plans. What motivates the need for change? It will help people understand why you are making the changes and follow the same sense of urgency when it comes to putting them into action.
• High-level planning may seem unrelated to the day-to-day work or processes that teams and individuals engage in. Be sure to relate the intent and rewards to your workers while you share your plans and vision.
Created on Jun 2nd 2021 00:05. Viewed 119 times.
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