Step up the level of your virtual medical conferences: Best practices to follow

The popularity of medical conferences among medical and health care professionals has been quiet for some time. These professionals enjoyed various benefits, learned about the breakthroughs and discoveries, met with their mentors and colleagues. The pandemic changed the entire conference scenario, and the events shifted to virtual medical conferences.

To pique the interest of health care professionals so they attend the conference and have an immersive experience, virtual conference software comes into play. Remote engagement is something we are struggling with and adapting to the digital times. Let’s see how event planners and organizers host virtual conference & improvise the engagement for healthcare profs:

Not all medical professionals are interested in all health-related topics. So creating varied breakout rooms all targeted towards different topics will help attendees to find their zones. 

To ensure maximum participation from the attendees, event planners and organizers can run an email campaign educating them on how to be a part of these breakout rooms on virtual conference software.

We are already living in the future of event tech since the pandemic hit. Artificial Intelligence, Virtual Reality, Augmented Reality are all being widely used in events and conferences across the globe. You can utilize VR at your virtual medical conference to showcase a breakthrough of a new tool, medicine, study the vaccine, and so on. From far across from the actual scene in action, you would be honored to witness such a real-time vision of things. 

Virtual is quite a challenge to tackle even for the best of the speakers. Not many of the healthcare professionals are acquainted with technology and tools. Educating your event speakers is a huge responsibility, it may take tike but it’s for the best. Presenting to the camera is a different skill and hence coaching speakers can be an opportunity. Do plenty of dry runs; provide them with a speaker kit and collaterals. Do demo sessions with them just to boost their confidence.

Be it a virtual or a physical event, all attendees need breaks. Rather than boring out people with sessions or panel discussion or networking on your virtual conference platform, give them a break to get relaxed, have a cup of beverage, do some chores and get back on board to the event. 

To spice things up; you can have some entertaining sessions to relax the mood of the audience. These are simple sessions, can be easily pulled off on a virtual conference software such as yoga and meditation classes, some Zumba exercises, aromatherapy, baking & cooking sessions, etc.

With these points in mind event, planners can seamlessly execute a virtual medical conference or for that matter any type of conference or trade show. It’s all about the right mix of time, event strategy, and event marketing!

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