Snapchat Ads for business campaigns

by Roi Sutra Digital Marketing Strategist

Digital marketing has established the amazing world of marketing industries and helped us revolutionize the marketing platform that we know today. Many social platforms and search engines from Google to Facebook are witnessing a huge leap in the field of marketing as these social media platform are being used to convert maximum traffic. There are various platforms that are unique in their own ways with different approach towards targeting. One such platform that goes by the name of Snapchat has emerged to be a promising social media phenomenon for a general audience as well as marketers. This platform unlike Facebook or Instagram is identifies its uniqueness by allowing the audience to interact with the content in a more pictorial way. Snapchat has more than 200 million active users daily which means it clenches a great potential not only among millennials but users of all ages from all over the world. It’s no surprise, that marketers are increasingly getting their hands on this social media and adding Snapchat to their arsenal of social media tools. Snapchat interacts with users in a more engaging and fun way via picture texts which is why it can help you achieve the best results, it is totally up to your potential and strategy.

Snapchat offers Snapchat Advertising which are full-screen ads that come in either picture or video format. The ads are embellished with different background sounds that are 100% viewable in-frame. Snapchat Ads offer three different ad types that allows you to run Web viewing, application install, and long-form video content. Your ad plays in video format for web viewing for people who can swipe up and visit your website. Another feature shows ‘Collection Ads’ that showcases a series of products and give users a more frictionless way to shop and buy. Snapchat Ads roll commercials which are played between ‘Stories’ as users browse their feeds. However, Snapchat Ads Expert recommended ‘Geofilters’ have been an effective measure to boost sales by a particular location allowing you to boost traffic at individual locations by manipulating and predicting traffic at the selected location.

Owners can also use powerful geographical targeting features such as stickers and face lenses allowing audiences to use a campaign-specific filter related to your campaign in that particular region. Sponsored Lenses are programmed to create memorable moments that also develop an opportunity for users to interact with your brand and give users the opportunity to play around and have fun with these lenses. Apart from that, you can also leverage your communication channels to increase sales opportunities by offering a unified buying process to your customers through an Omnichannel digital marketing agency. This includes traditional and digital channels such as point-of-sale, in-store and online experiences to provide the ultimate personalized customer experience by creating a seamless message that adjusts to your customers’ behavior.