Reasons why you should choose Android app development for your business in 2022

by Rob Stephen getaprogrammer

Android devices are dominating the market of smartphones or smart devices now and millions of businesses have chosen Android to run their business apps. Here are the most compelling reasons why you should also choose to invest in Android app development over the other platforms in 2022.

In this era of smartphones and mobile apps, every business should have an app to reach the maximum global audiences in the fastest possible way. Having an app has become the need of the hour for every business to survive in today's competitive digital market. And when it comes to mobile application development, there's no better choice for businesses than investing in Android app development in 2022. Android is the most user-friendly Operating System today and is used by the maximum number of people. As per Statista, Android holds over 80 percent of the mobile app market share or you can say that more than 80 percent of the smartphone users around the world use Android devices. This means you can easily reach these users with a great Android application.

Here are the main reasons why you should go for Android application development over the other platforms for your business in 2022.

The platform is open-source:

It is an open-source platform and this feature of the platform makes it easy to access by the app developers as well as Android users when it comes to accessing the features of Android devices. Also, the code for Android application development is free to use and access for the developers. As per Statista, over 80 percent of the smartphones manufactured in the world run on this Operating System. And this creates a vast and incredible market for Android app developers and makes the niche extremely lucrative.

Easily accessible:

Another reason why you should choose this app development platform for your business is that the platform or OS is easily accessible. Android application development is easy to execute and achieve by developers having knowledge of Java programming language and the Android SDK tool. This tool is available for free and can be used and accessed easily by the developers. This tool has the ability and potential to create some top-notch applications.

The huge marketplace of Android:

The platform holds a huge marketplace today and that is another significant reason to choose this platform for your business app over the other OSs. The Google Play Store is now the biggest marketplace for mobile applications. There are millions of downloads and installs happening at the Google Play Store every day. And this gives a huge ready market for all kinds of applications to be launched.

Flexibility:

Despite the benefit of the huge marketplace, the platform offers another advantage of giving the users the ability to install the apps from other sources apart from the marketplace. It is easy to install and use the apps on various devices. And the Android SDK tool makes this possible. The applications can be also installed on the devices directly or through the command line.

Low entry barrier:

As compared to another most popular mobile app development platforms, iOS, Android application development has a lower entry barrier. Developers just need to register on the Android app market, get their APK ready and submit the same to this platform. Also, the registration cost for the developers is a one-time payment and that too much less than iOS. Moreover, the app approval process for Android is easier than iOS.

Profitability:

It is generally believed that iOS devices like iPhones are made for rich people and hence, iPhone users are likely to spend much more on applications than Android users. This is not true at all. In the recent time, applications running on Android ensure to bring more profit to businesses as Android devices are used by more number of people across the globe as compared to iOS devices and this means with an Android app, you can reach more number of users, which, in turn, can bring more profit.

Penetration of a wider range of devices:

Android devices are found everywhere. Wherever you go you will find a myriad of Android devices used by people around you. Right from smartphones to tablets, smart TVs, etc., the Operating System is used by a huge number of devices today, and the count is much more than iOS. Now, this simply means penetration to more number and varieties of devices, which, in turn, also means that you get the opportunity to take your business to a wider user base across the world through an Android application. In other words, the market fragmentation and software fragmentation is more in Android as compared to iOS and the other platforms.

Social applications:

The platform is highly optimised for social applications and this is another big reason to choose this platform for your business. Android app developers can help in maximising your business revenue by integrating the links and widgets of your social media pages into your application and the app users can directly visit your social media pages by clicking on those widgets, icons, or links straight from your app. More exposure to social media will result in more shares and reaches to your business through your app. Android supports and allows easy integration of social media networks into the applications.

So, these were the biggest reasons why choosing Android app development can be a smarter and wiser idea than choosing the other available platforms for your business app development. Android is a user-friendly platform and ensures to bring more ROI, conversions, and revenue to the business than iOS and the other platforms.

Rob Stephen is a dedicated and expert Android app developer associated with the top Android app development company in Australia, GetAProgrammer. The author has written this article to outline the reasons why having an Android application is important and why you should go for Android application development for your business in 2022.