SEO is not only about optimizing elements of your website. A lot of the work comes from outside it too. The things that happen outside of the website establish trust from search engines.

Off page link building, for example, helps websites gain more trust points by affiliating with other trustworthy websites through links. The relevance of the links that lead to your site and the usefulness of the content can set your website apart from competitors. 

Off page optimization of websites is not limited to articles from other reliable sites. It also includes other internet platforms where people gather to present or discus an idea. Here are some of the most common platforms used for off page optimization:

This is where people gather to interact and communicate. Having your own social media pages allows you to be more visible to people who might be interested in your products and services. Have your website posted in your pages’ About section so people have somewhere to go in case they want to find out more about your business.

Videos are one of the most entertaining forms of content on the internet. In fact, more businesses are planning to boost their video marketing this year, knowing all the potential that this type of content holds. Create your own entertaining videos showing what your business is about, your products and why your customers should buy them now. Also, do not forget to put a link to your website in the description of every video.

Press releases are for important business events that you want people to know about. There are free and paid versions for these. These types of content should be written in news format and contain all necessary information about your company.

Article submission is the perfect place where you can create informative articles and incorporate backlinks through anchor texts. Article submission pages must be informative and reliable. 

Blog submissions are a lot like article submissions except that language in writing can be a lot more casual. Pronouns like “I” and “you” are acceptable in this type of articles, but relevance and accuracy should never be compromised. Backlinks are also placed through anchor texts.

When doing off site link building, relevance, consistency and accuracy are important. Avoid over optimizing your website. Keep each link, keyword or any SEO effort as natural-sounding as possible. After all, Google is on the lookout for a good website that has something original and useful to offer. Make sure to make your website stand out.

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