Mobile optimization: how to get a website compatible with as many devices as possible

People are constantly doing research in their daily life, either for curiosity, work, study or something else. Regardless of the reason, viewers look for search optimization on websites, most of the time, unconsciously.

Who does not like to access a website that flows easily on their cell phone or tablet? Especially when they are in a hurry, in the street, looking for something to eat. The relief is instantaneous, as well as the frustration if this doesn't happen, leading to losing potential clients.

A bad user experience can be damaging to your business, once they will recommend other places to their friends and the people around them. The opposite can also happen: if they had a good experience, they will recommend your business for everyone. 

This is one of the reasons it is important to optimize your website, especially for mobile, since people use their cell phones for practically everything. Check out other benefits of mobile optimization and some tips on how to do this.

Benefits of optimization

Optimization is the bare minimum users expect from a business. If they don’t have a good experience on your website, beyond losing potential clients, you can lose credits with Google, impacting the SEO strategy.

It takes several criteria for Google to recommend websites through search results pages. One of them is the authority of the website. This shows that your website is relevant to clients and Google. 

Google measures taking in consideration the optimization of your website, the keywords you use on your articles, and internal and external backlinks. These factors show Google that users see your business as relevant, once they spend more time on your website, and the rejection rate is low.

Optimizing your website to mobiles

Once you understand the importance to optimizing your website, there are some tips you need to be aware for a better job:

• develop versions of your website for tablets and smartphones. Once that is complete, your website will automatically adapt to these devices, optimizing your work;

• resize the fonts of all the versions of your website. That way, the content will adapt to any screen size, giving a better experience to users;

• resize the image as well, so the users can see it in any dispositive;

• run tests periodically to see if everything is working on all types of devices;

• bring others to access your website. It can be a valuable test to see another person’s point of view, someone who does not know what is behind the construction of the website.

WordPress

WordPress is the most common tool used to make and optimize your website. The plugin WPost can do it automatically. However, it is important to test it, once the tool does not dismiss errors.

Modifying your website’s code to include responsive solutions

You also need to modify the code of your website to make it more fluid and intuitive. Here is a step by step:

• alter the viewport;

• increase the images’ responsiveness;

• create a fluid layout;

• create media queries.