Methods of link building for small businesses

by vishal tripathi Digital Markiting Expart

Link building is one of the important aspects of the best SEO services. However, it is not that harder as it sounds but for small businesses that do not have a proper team, link building can be a little tough.

Another issue with new businesses is they have limited time, scarce resources, and narrow stream of funds. Therefore, gaining quality links becomes tough in the scenario where you have just begun to give a shape to your business.

But, the owners do not have to worry anymore. There are a few proven and effective ways through which you can create quality links and create influence in the market.

Let’s take a tour through a few backlink service methodologies,

1.Show support to the local businesses and communities

It sounds old-fashioned but if you have to survive then you have to become social with the society you live in.

Similarly, if you are looking to build links, search ways in which you can connect with sponsors. This includes attending local events, providing sponsorship to NGOs, and getting in touch with the local institutes.

Anything to which you can be related in terms of business and location creates a great opportunity to gain high-quality backlinks.

2.Contact to native bloggers

Search the popular bloggers of your industry and niche. Be updated to what they write and how you can be related to their blogs or articles.

The backlink building service providers suggest commenting and getting acquainted with the bloggers and ask them to include your name.

These people like any other writer often run out of topics to write. Therefore, as long as you can influence them and offer them something to write, you can have some strong links created.

The bloggers also have a reader’s list which could be interested in your products and services. Hence, what started as a link building can end up in gaining website traffic and sales. 

3.Put some guest posts

Writing guest posts is another essential part of SEO backlink service. Such posts divert the traffic to your own website. Thus, helping you increase your audience surface.

The step-wise approach to write a guest post is,

i. Search for the sites that accept guest posts

ii. Get in touch with the editor

iii. Brainstorm ideas for a content title and creation

iv. Influence them to let you write

v. Write a post worthy to attract attention

It is suggested by one of the leading SEO company to approach smaller fishes in the industry rather than blue whales as chances of facing disappointment increases.

4.Present case studies and testimonials

It has been a very effective way to gain some quality links. All you to do is write out some reviews and if you are happy with the services or other related businesses then offer to be a part of a case study.

Putting forward your foot and asking for a link can also make you look a little desperate. The better way is to offer to write honest reviews for the brands you really liked. This often grabs their attention and in future, they might mention your name or provide a backlink.

Contact the sales team and offer to write a testimonial on behalf of your business. A win-win situation for everyone.

5.Offer sponsorship

A lot of backlink service providers consider this a good option and suggest connecting with local schools and colleges.

If you have a good budget and looking to invest in link building then offer a scholarship contest to students in your field.

But since you are a small business so make sure that you present the offers in local regions. 

Once you select the winner, you can call the press and get some good and handy backlinks.

6.Ask the unlinked mentions to provide a link

This is the easiest way to get a link. If you get mentioned somewhere but a link does not exist.

Approach the concerned person in a friendly manner and ask him/ her to add a link to your site. Thus, locking an opportunity as well as building a new relation fo future links.

7.Promote the website

The brief part of SEO backlink service includes writing and submitting blogs.

Make a submission on various other websites and add links to your website page that offers brief information for the reader.

You can also make the best use out of social media. Sharing on social media helps you connect with multiple users who might repost your blog and suggest other people visit your website.


If you follow the right strategy then you can build your brand image in no time.

About vishal tripathi Senior   Digital Markiting Expart

174 connections, 3 recommendations, 649 honor points.
Joined APSense since, June 19th, 2017, From Noida, India.

Created on Dec 3rd 2018 08:13. Viewed 122 times.


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