Make your life easy by using pillow boxes in your retail packaging

by Ethan Robert Digital Marketing Consultant

These uniquely structured boxes are infamous for their modularity and are frequently used on various festive occasions. Pillow boxes are being extensively used as wedding favors and for holding exquisite jewelry pieces, sweets, and countless other items depending on the requirement. Ranging from a compact size, to hold teensy items, to large-sized packaging for apparel, an array of choices are available in the market. These days cutting edge machinery is being used to create these packages to perfection. Die-cut windows with a clear display, artistic designs for printing, lamination options, and numerous other choices for customization can be applied. The open choice of materials of these pillow packaging boxes makes it lightweight, cost-effective and helps add the necessary sturdiness for it to hold together. Using novel designs to create a striking appeal to it, businesses can also use them as their pillow-shaped business cards to reach a wider audience.


When it comes to retail packaging, companies are conscious of their brand image. Pillow boxes with their eclectic designs, varying sizes, open choice of materials, and smart packaging act as direct and fast marketing tools and offer an all-in-one solution for these companies. Let’s see how businesses can meet all their goals with this innovative retail packaging. 

Customizable to Festivities:

When the goal is to target the maximum audience, then the focus should be on the most exquisite designs possible that go on various occasions and are theme-based. Pillow packaging, with its already catchy structure and creative shape, offers a wide range of options for customization. With appropriately chosen themes and accessorizing it by printing engraved or embossed labels or using foiling techniques, they can be made irresistible to an onlooker. In case of special days like Valentine’s day or holidays, they can be designed to go with the theme of the festivity and be filled with yummy treats. Many people, as a result, are nowadays using them as pillow favor boxes for kids on birthday events and as beautifully crafted wedding favors. Companies can capitalize on this by targeting these specific occasions and customizing these packages with the themes.

Material Choices:

With this packaging comes the freedom of choosing any material. Among many options, kraft pillow boxes are quite popular among the masses. Along with being lightweight, it is also eco-friendly and reusable. White cardstock, cardboards, and clear plastics, among many others, provide an easy folding and different size options and can turn what is normally a dull packaging into a unique, eye-catching one. These pillow shaped packs made from Kraft and Cardboard, both protect the product from internal as well as from outside temperatures or external stimuli. Many companies, as a result, order kraft pillow boxes wholesale to keep it cost-efficient, as with its compact design, it can easily be made cost-effective and be altered according to budget or product requirements.

Size Versatility:

Pocket size pillow box packaging has its numerous uses across many industries. They are extensively being used to store cosmetics, edible items like candies or chocolates and are also being used as cutesy party favors for different events. In the food and medicine industry, aluminum coated inside layers of these packs increases the life of the items enclosed and protects them. In hotels, you will often find these packages in your rooms holding soaps and other accessories. The usage of large pillow boxes is also very common. From wedding gifts to apparel, you can easily customize them to fit any product or match any event.

Customization Options:

Using the finest stock of paperboard with appealing prints and designs, this pillow pack packaging can be further personalized. With die-cut windows, the peek into the product enclosed immediately attracts the attention of the customer. Accessorizing it with labels, ribbons, and barn-style threads and ropes can greatly enhance the customer experience. Custom Pillow Boxes will make your customers fall in love with your packaging and the affectionate gifts packed inside. Larger clear packaging enclosing baked goods or cookies will make it irresistible for buyers not to pick it off of the shelves of a retail store. Another trending customization is to add handles to the packaging, providing a savvy look as well as convenience.

Marketing Tool:

Using a creative pillow boxes template to make your packaging attractive not only provides customers with an unwavering insight into your enclosed products but also entices them into buying it, serving as an excellent marketing tool while influencing consumer behavior. Leaving customers awestruck with attractive packaging, businesses can cash in on this opportunity to utilize it as an effective marketing strategy. Printing logos and company taglines on the packaging will serve to market their business to the investor and business community and will act as a business or visiting card.


In these times, when a major portion of the new generation is favoring environment-friendly products over others, businesses are promptly responding to it by ordering eco-friendly pillow boxes wholesale to save money as well as the planet. These environment-friendly packages come in varying shapes and are created using biodegradable and recyclable material. Such packages help avoid leaving a large carbon-footprint while positively impacting the planet and also sends a positive message about your business taking greener steps.

We can now observe how different pillow boxes play a positive role in businesses around the world in their retail packaging. A minute change in the aspects of that retail packaging could manipulate the perceived value of a product, its eye-catching design could prove to be a great marketing strategy, and a good choice of material could mean greater durability. Leading businesses around the world realize it, and they consider these factors when designing and ordering pillow boxes bulk to fulfill specific retail packaging needs according to the product requirement.

Sponsor Ads

About Ethan Robert Innovator   Digital Marketing Consultant

19 connections, 0 recommendations, 88 honor points.
Joined APSense since, March 12th, 2020, From franklin, United States.

Created on Jul 1st 2020 05:15. Viewed 483 times.


No comment, be the first to comment.
Please sign in before you comment.