LANDING PAGE, WHAT IS IT AND HOW DO YOU DRIVE TRAFFIC TO IT?

by Chris Eva Freelance Blog & Article Publications.

What is the best way to drive traffic to landing page?

For any client, company or business, a landing page is extremely important. A lot of people think that your homepage is your landing page, but it doesn’t always have to be! A landing page is defined as a page on your website that is created with the intention of converting visitors into loyal consumers. As you can imagine, this is pretty important. It goes without saying that out of all the pages on your website this is definitely the one where you want to consistently drive the most website traffic. So how do you do this? Here are a couple of tips from your go-to digital agency!

There are plenty of steps that you can take on your own to drive traffic to your website, and don’t worry - most of them won’t break the bank!

Invest in pay per click (PPC) advertising. PPC is a way to buy website visits and drive traffic to your website by paying for an ad every time it’s clicked on. This cost-efficient method works with any budget, whether it’s $5 or $500! Look out for a more in-depth article regarding PPC from MYN North American, your favorite marketing agency. 
Don’t disregard the power of social media! Making an account is free, and studies from Shareaholic show us that Facebook and Pinterest are the landing platforms to generate referral Traffic. 
Start a blog (just like us!) and auto-publish any posts you make on all your social media networks. This is a great way to add links that direct back to your website’s landing page in multiple places all at once, driving direct traffic.
Help out your consumers. This takes up some more time, but creating video tutorials and writing articles to post on your Facebook page will draw in your audience. They’ll appreciate the free advice, and always be sure to link back to your landing page. 
Did you know that email has the highest conversion rate (66%) when compared to social media and direct mail for purchases made as a result of a targeted message?  Invest the time in creating a targeted email strategy. Trust us, as a digital agency, we know! Our Email marketing agency always gets the best results. 
You don’t always have to go it alone! According to various sources, it’s always a good idea to collaborate with other businesses that already have an established audience and a lot of traffic flowing to their website. When done right, some of that high web traffic can rub off on you! Check out the following advice:

Reach out too well known, influential bloggers in the same field/industry as you and ask them to feature you on their blog. Offer to write a blog post for them on your area of expertise in exchange for a link back to your own website.
Contact popular podcasts and suggest a collaboration. This takes a little more skill and requires you to build a relationship with the person you’ll be collaborating with, but the both of you will draw in a combined audience and increase exposure for both of your brands.
Request reviews from companies, influencers, etc. in the same field that you’re in. Offer to send a free sample of your product or service in exchange for a review, a feature, and a link back to your landing page! Our online agency will make sure to give you the test tips. 
It’s time to get started. Employ any or all of these methods to start driving traffic to your landing page, converting visitors into consumers and growing your brand! 

Originally Posted by:- MYN North America | Digital Agency