Ins and Outs of Digital Marketing Services

by Jeremy Thompson Web Marketer

The term Digital Marketing is a very much familiar word now. In the present scenario, either consciously or unconsciously, in some way or the other, we are using Digital Marketing Services. It is because of the fact that majority of people are passionate users of social media. At present, having a profile on a social media has become an almost mandatory trend to follow. So, people are already well introduced to one of the major types of digital marketing services, i.e. social media.

But then, there are several other intricate details of digital marketing services. Having a detailed knowledge of such ins and outs of digital marketing services is necessary so as to employ it as an effective marketing strategy to enhance business activities. Digital marketing is more important and impactful than ever before. Without digital marketing efforts, you won’t be able to reach out to more customers. As a result, your business will never go ahead of your competitors.

Effective types of digital marketing services have been given below:

1) Search Engine Optimization (SEO):
It is the process of maximizing the number of visitors to a particular website. It is done by ensuring that the site appears as the first search result. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. It includes both On-page and Off-page SEO. On-page SEO refers to the steps taken on your own website to boost your SEO. Off-page refers to the actions taken outside of your website to fuel SEO.

2) Social Media Marketing (SMM):
Social Media Marketing is the most popular among all digital marketing services. A survey shows the extreme usage of social media. It revealed that 22% of the world population is on Facebook. Another survey revealed that the percentage of respondents from Facebook is 98%. Similarly, twitter recorded 63.5%, Instagram recorded 40.1%, while LinkedIn recorded 37.7%. But only 45% of marketers think their social media efforts are paying off. So, a mere existence of a profile on social media will not help. An effective social media marketing strategy and advertising will only enhance business activities.

3) Content Marketing:
Content marketing involves creation and sharing of online material such as videos, blogs, posts, etc. It refers to the practice of delivering a quality piece of content to your audience or customers to generate sales and leads. This content can live anywhere online. It is helpful in making your customers aware about the products and services of your company and in building your brand recognition, trust and equity.

4) Viral Marketing:
It refers to a marketing strategy where a funny or unique video is made viral through a massive amount of shares online. Viral marketing creates an enormous hike on the social media. Mainly B2C companies stand to gain the most from viral marketing.

These effective types of digital marketing can boost your visibility online and reach out your target audience.