9 Trade Show Essentials that You Shouldn’t Forget in Your Packing Listby Jeremy Thompson Web Marketer The success of a trade show event depends on a lot of advance preparation. Nothing is worse than realizing that something has gone wrong with your planning, packing, and logistics at the last minute. The experience can quickly get very stressful under such circumstances.
When you pack before an event to meet the warehouse deadline, there is a chance that you forgot some essentials while in a hurry. In today’s post, we’ll share a checklist of nine essential items that you shouldn’t forget to pack for your upcoming trade shows.
- Signage and Assembly Instructions
Signage is one of the vital parts of your exhibit display booth that helps attendees find and recognize your brand easily on a trade show floor. Make sure you bring along all the types of signage you have such as posters, banners, foam boards, flags, etc. to make the most of the unique visual appeal of your trade show booth. Don’t forget to bring along assembly instructions to avoid confusion while constructing the trade show booth.
- Promotional Items
Pack enough hand-sized pieces of content, be it brochures, flyers, postcards, pamphlets, data sheets, and other handouts that describe your company, products, and services. If you’re using digital literature during the show, always check if you’ve got your pen drives and hard drives ready. If you’re offering free promotional items like t-shirts, mugs, bags or free product samples to qualified leads, make sure you carry them in adequate numbers.
If you’ll be demonstrating your products and showcasing video content in your exhibit booth, remember not to leave behind computer screens, HDMI cables, cords, projectors, etc. Inquire well in advance about the things that will be provided at the venue. For example, if you’re provided limited number of chairs, make sure to carry additional chairs and linens. Carry branded table linens, and extra lighting to stand out in the crowd.
- Smartphones, Tablets and Digital Camera
Having a smartphone or tablet with a good-quality camera and a digital camera is necessary to take dedicated pictures and videos at your trade show booth. Images of the actions and programs in your booth such as seminars, product demos, presentations, public interactions, etc. are a great way to promote your participation at the show through various social media channels. These photographs can also be used in your blog, website, and other marketing collateral.
- Power Supplies
Bringing along an industrial-grade extension cord and an additional power strip is a good idea. Even when power supplies are provided by the organizer, it’s always better to have a backup for managing a crisis.
- Bluetooth Speakers
Bluetooth speakers can help you create a great ambience in your exhibit booth. Keeping with the culture and personality of your company, you can play upbeat music to draw the attention of the visitors at the trade show floor to your booth. The pleasant ambience will also keep up the energy levels of your booth staff and sales team high throughout the day.
- Office Supplies
Make sure that you pack all your office supplies such as scissors, box-cutters, paper clips, staplers, pens and pencils, heavy-duty tapes, board pins, rubber bands, wires, strings, and zip ties. Business cards and card holders, pencil cups, crisis response tools, first aid kits, and hand sanitizers are also essential office supplies that you should include in your packing.
It’s always a long day working at trade shows so you must have refreshments packed to keep your team going. Include enough bottled water and some snack items that the booth staff can munch on during breaks. Pack sufficient amounts of breath mints to keep your staff confident when speaking with the attendees throughout the day.
- Multi-Surface Wipes
These are extremely useful items to get rid of accumulated dust from stored exhibit materials. You can also wipe off unpleasant, greasy fingerprints from the desks and countertops that build up over the day during the show. Opt for scented wipes when selecting wipes, because they’ll help to refresh the stuffy air inside your exhibit booth.
Prepare a spreadsheet containing all the essentials that you need for your trade show participation and keep a track when packing your stuff. Once you pack each item, check it off from the list so that you stay organized. Note that all these items are necessary to create the best trade show booth experience for your visitors.
Created on Jun 28th 2018 04:42. Viewed 811 times.
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