India’s Top Hair Color Brand Embarks on Quest For Innovation

Demand has grown exponentially in India for high-quality oil based hair colour and there are several products available in the market for this category as well. Vasmol is one of the leading brands in this segment and is the country’s foremost hair color specialist. The company has now embarked on an innovative journey towards ensuring safe and convenient hair color along with double action attributes, i.e. nourishing hair at the same time. This revolutionary feature of its products has definitely helped it capture considerable market share in recent times.

It is not for nothing that when it comes to oil based hair colour in India or similar products for coloring purposes, Vasmol is the best bet. Vasmol was founded in the year 1973 by Kailash Chhabra with the name of Vasmol Emulsified Hair Darkener. One of the top hair color brands in India, Super Vasmol 33 Kesh Kala has been around for 6 decades and counting, being the country’s most trusted and favored brand in this category. The company has managed to create a whole new perception amongst its consumers and a new category with the name of Kesh Kala throughout this duration. It currently has millions of Indian households as its customers and has even forayed into several global markets as well.

Safe and convenient products for hair care remain the core proposition for Vasmol with its mission of enabling beautiful hair for customers in a time-tested and natural way. While enhancing its position in the hair care category, Vasmol has also ventured into newer formats for its products including hair color and other segments. It has launched various products in the hair color category over the years while occupying a stronger position in the hair oil category with its uniquely tailored oils and innovative product range. Some of the latest path breaking launches by the company includes Advanced Crème Color and Vasmol Henna, both of which arrived in 2019. The company’s parent entity is Hygienic Research Institute Private Limited that was founded in the year 1950. It also owns the Florozone and Streax brands.

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Created on Aug 20th 2020 08:55. Viewed 205 times.

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