Importance of a professional document translation services agency

by Amili R. SEO

While it is very important to establish and maintain good relations with clients and partners in the native country, a global presence is needed to penetrate and compete with the international players. Right from the hospitality sector, to retail, entertainment, technology, education, health care, and the financial sector, more and more companies have started expanding their operations outside their native country.

Besides the other key aspects of business expansion, localization in terms of document translation proves very handy to communicate with clients and partners in their local language. Hence, partnering with a professional document translation services agency is pivotal. In a country like India with several languages and dialects, it is easier to find a reliable agency that offers document translation services in the various Indic languages. On the other hand, for multinational companies, searching for a global translation services agency is ideal as it helps to interact with the local and international audience.

Depending on the scale of business, companies can either invest in forming an internal team of translators, or outsource this responsibility to a professional and trusted document translation services agency. Although the former can help save some bucks, the latter comes with several advantages, viz.:

● Communicate better

Communication is not just about the exchange of ideas, thoughts, emotions, or words, it is also important to ensure that the message has been understood correctly by the target audience. Even a small mistake can completely ruin the existing business relationships. In the worst case scenario, it could have a serious impact on the revenue. A document translation services agency can help to express the correct emotion to the target audience.

● Stronger bonding

Speaking the language of one’s business partners and clients is well received and appreciated. Companies are able to build healthy business relationships and trustworthiness if they are able to present some of the key documents such as the contracts, marketing materials, partnership agreements, bylaws, etc., in native language of their business partners and clients.

● Adherence to the local laws

Compliance to the local rules and regulations is crucial for any business partnership. Every country may have different rules and regulations to be followed. In addition to this, companies may be required to comply with the local laws of a particular region within a country. For example, a list and description of the ingredients of a product, nutrition facts, user manual, etc. may be required to be written in English as well as the local language of that country/ region. Sometimes localization of the product packaging, slogans, images, etc. may also be necessary by law of that country.

● Time optimization

Document translation of some of the essential paperwork, not only saves time but also helps build credibility, especially in a new market or an unknown territory. Amongst the various products available, each claiming to be the best, customers often get confused to make the right purchase decision. In this case, a company that has made efforts to offer the products/ services in the desired language and style, takes precedence over the numerous other similar products/ services available in the market. Though price comparisons, psychology, income slab, and lifestyle, continue to influence the purchase decision of the customers, social and cultural factors are also considered as the guiding factors for a customer’s purchase decision. Therefore, choice of words and its correct usage can help influence the customers’ mind.

Partnering with an experienced global translation services agency that offers professional document translation services not only helps in scaling one’s business, but it also helps in touching the hearts of the customers by interacting with them in their local language. Being the experts in their field, these agencies pay a lot of attention to each and every aspect of the local culture, customers’ habits, and linguistic details.