How to write converting ad copies on social media?

by Roi Sutra Digital Marketing Strategist

If you can’t write well, you can’t market things well. Imagine any ad without ad copy, only images can’t tell the whole picture and videos could be ignored by viewers, if you lack convincing ad copy that can compel them to open it.

Despite an overwhelming number of audiences on social media like Facebook & Instagram marketers don’t get results. Have you ever given a thought to it? That’s because the meager presence of ads on the platform is not enough. Nobody use Facebook to see your ads, you have to convince them to stop for a while on your ad. No matter how expert you are in the Facebook ad campaign set up, not having expertise in writing can also ruin the game.

So, here are tips to write ad copies that converts-

1. Use emotions in your ad copies

If emotions remind you of various emoji’s, yes you are thinking the right way. Emotions are not limited to happy and sad faces. You can target the pain of the audience, and slightly grab their attention.

Instead of writing a straight forward ad, you could trigger the problem people face and why you want to heal that. For instance, people in industry lacking skills, need a job, you could target the pain of lacking jobs, and design your ad around this point.

This way you can make your ad catchy and solution-oriented. Many Facebook ads expert have also witnessed that ads with emotions covert more.

2. Use FOMO (fear of missing out)

Instagram ads experts and others as well use this concept to make their ad copy more relevant for users. Imagine you are in a store and the shopkeeper announces a 50% discount on all products for 1 hour. People will rush to buy it. This is nothing but fear of missing out. The same could be created in your ad copies.

Indicate your audience about waiver in your ad copy using phrases like only for today, offer valid for 24 hours, etc..

3. Add persuasiveness

Online or offline, you need the use of persuasive words all over the world. Why not in posts? Understandably, you have to face a lot of things doing Instagram ads campaign set up or Facebook posts, targeting factors, design, and all. But that doesn’t mean that you miss on your ad copy.

You can use powerful words that can arise various emotions, excitement, fun, trust, etc. Words like NOW, HURRY, JUST can increase the level of excitement.

4. Write from user’s view

If you are a new brand wanting to launch a new product or a service provider like a digital marketing agency, whatever is your business, don’t focus on self.

Searchers don’t know you, they are there to get answers to their queries, if you want to make a connection with them, never ever bring the spotlight on you. Only try to serve the best possible answers to them.

Conclusion

Writing insanely converting ad copies is not a matter of a day, keep practicing and you will see the change itself.