How to use social media to boost your e-commerce conversions

by Evans Walsh seo consultant

Having an e-commerce business has become the in-thing today. However, successful as most brands have become, it is not easy to thrive in such a competitive digital space. The target market keeps changing in needs and preferences, which dictates that you have to be very flexible and versatile to meet the needs of your audience.

Having several leads for your products and services is not the only thing that matters. As a business, you must strive to make more conversions from your lead sales. As you practice SEO and keep on with your digital marketing campaigns, several things matter, more importantly, social media. As the most powerful digital marketing to work alongside your SEO strategy, social media can boost your e-commerce conversion largely. Here is a look at how you can use it for such success in your business:

Using hashtags

Keywords are a great way to solicit the attention of your target audience. On social media, it is not enough to use the keywords you have on your site. You can go the extra mile of creating hashtags that can complement your marketing campaign and get you more conversions on leads.

Hashtags can be flexible to suit any of your needs. They can be very specific to your brand and even a particular product, or be generic to encourage a lot of participation. What you need is a dimension that will encourage audience participation, without allowing the target audience to stray far off from the core agenda of your brand. For example, a hashtag like #WhatIWantForEaster can get so many people participating, but very few noticed the essence of your brand in all the discussion. Be specific to point them to your brand, but not too much to lock out some people.

User-generation content

Many businesses get too caught up in sharing promotional material that they forget to include the audience. User-generated content allows people to be part of your brand by participating in their text. The reliability and authenticity of your social media presence will have a lot to do with how much user-generated material you encourage on your platforms. It becomes one of the ways you gain trust with your target audience.

The idea is to get your initial customers participating in content so that your potential customers can understand the kind of value you have brought to other people before them. Other than that, people rely heavily on social validation when it comes to buying products and services. They end up getting persuaded to make a purchase when they have information from a customer, more than from your promotional material.

That said, encourage testimonials and public reviews for your products and services. Encourage people to take pictures with your products as these reviews with also serve as user-generated content, and be a testament of how great your products are.

Offers, discounts, and giveaways

Everyone enjoys receiving gifts. The thrill of being a winner and deserving of a giveaway is one that can boost your conversions a lot. The beauty with social media is that one giveaway can translate to tons of sales. People feel like you value their presence when you have something to offer them instead of always being a taker.

Some of the ways could be, organizing an online activity or competitions. This increases your audience engagement a lot while attracting new customers to your online store. Other than that, the offers and discounts can be in the form of store credits, dollar-based discounts, percentage discounts, among others. You can also institute such deals on special days and events, say national celebrations like Thanksgiving, or Valentine’s Day. Capitalize largely on Black Fridays, which are a big sale day for most e-commerce businesses.

Follow your customers

Did you ever think that maybe your target audience and customers only want a little recognition? Choosing to follow your customers is a move that can get your prospects seeking to engage more with your brand. However, you do not have to follow all your customers.

You can deliberate on following only those that are loyal and frequent visitors to your store. Choose those that participate in a lot of your activities as the customers to follow. Any kind of recognition you can give them on social media will also increase user engagement and boost your conversion. While at it, consider an occasional shout-out, for example, customer of the week shout-out. Maintain a certain frequency that will keep your customers anticipating for the next acknowledgment and get more people to use your products and visit your site.

Integrate social media on your website

Your website is the face of your e-commerce store. As you work to better the user experience, ensure that your social traffic is not neglected. There are people on your social media platforms that cannot find a way to your website, and the vice versa. Instead, ensure there is a link between your social media accounts and your website.

On your website, have your social media profiles integrated. Make it easy for people to share your content on their social media platforms and visit them when need be. It should equally be as convenient for people to trace your website from your social media platforms.

Have clear call-to-action for all your content

A call-to-action is a direct plea for your customers to act on your intended goal for your business. With the aim of making more sales and boosting conversions, you must be clear about what you want people to do. Ideally, every post you share on social media must have a primary goal. That is what you need to put up as a call-to-action for your target audience to respond to.

The call-to-action should align with the goal of your site. It should also champion directing traffic to your website. For example, install, buy, order, ship, visit us, and call us, among others.

Use YouTube and use videos

The world is quickly becoming a visual world. All communication today is leaning more and more towards visual communication. That said, videos have gained a lot of prominences today. On social media, short clips are the talk of the day.

As an e-commerce business, you can capitalize on videos as your way to lure more people into taking a favorable action to your brand. Videos provide people with the content about your brand, products, and services, persuading them to take action. The good thing is that technology has it that YouTube is already a popular video-supporting social platform. You can create as many videos as possible and use them on YouTube. The YouTube traffic alone can merit you more conversions on your leads than ever. However, you can also embed the videos on your website, and share them on your other social media platforms as links. The better convincing and entertaining your videos are, the more conversions you should expect.

Make it easy to shop on social media

While it matters that your social media traffic knows about your site, you can boost your conversions by making it easy for them to purchase your products while still on social media. Using purchase buttons on the different platforms will make it easier for people to shop without leaving the platform. This way, you are cutting down on the opportunities for distractions as they leave from one site to another.

On a platform like Instagram, there are shoppable tags for some retailers handling products like beauty, jewelry, clothing, shoes, among others. On Pinterest, there is a higher order value than on most social media platforms. Making your pins purchasable by your audience can help you boost your conversion rates as a brand. Convert your social platform to a business page on the social platforms you intend to make sales most.

Keep engaging your customers with fresh content

High-quality material is also a way to champion engagement with your target audience as you boost up your conversion rates. People are interested in brands that offer them a value proposition that is worth their time.

The best way to keep your audience highly engaged is by:

Frequently posting – share text and photos of your brand. Share about your daily activities and what you have been up to as a business.

Ask questions – care to know about what your target audience thinks and feels. Ask questions about your brand, products, and services. Better yet, ask questions about your followers and their interests. Use this as a platform to know about their needs so you can better meet them with your products. The more your customers are active, the better your prospects feel about investing their resources with your company.

Share material from external sources – sharing content is about providing more value to your customers other than just information about your products and services. Gather information from different scopes of life that are relevant to your line of business. Any facts you share with them helps them feel more valued as people, instead of just customers who get to spend money on your company.

There is a select of social platforms to benefit an e-commerce business. The most important thing whatsoever is to keep your customers close and your prospects even closer. All the above tips should help you keep up with your lead sales and fire up your conversion rates.

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