From the beginning, a line was drawn between the marketing and sales team. Marketers were disengaged from any sales activities going on inside a company. The target accounts suffered through a fragmented experience as marketing and sales crossed each other on key decision-making. Let just say getting sales and marketing teams working as a cohesive unit was not easy.
Salesforce
takes the credit for the sudden rise of account-based marketing
strategy in the industry. If it weren’t for Salesforce CRM's ability to
integrate with the marketing technology
(MarTech), the B2B marketing industry wouldn't have seen the evolution
of Martech. This evolution of B2B MarTech tools such as marketing
automation platforms (MAPs), content marketing systems, and predictive
analytics software made account-based marketing (ABM) platform come into
the light. Read full blog here - How to track Account-Based Marketing (ABM) in Salesforce?
