How Evon helped a major Online Gambling Company build stronger relationship with prospects

by Ranjeet Kumar SEO and Digital Marketer

How Evon helped a major Online Gambling company to build stronger relationship with prospects

It would be an understatement to say that the Internet, which originally started as a means of communication has become the most powerful channel of marketing in the history now. No company worth its salt can hope to survive without tapping into this pool of billions of potential users and consumers, especially when its competitors are making all efforts to do so. It will be just a matter of time when the gap between that company and its competitors becomes so wide, that there won’t be any hope left to bounce back and get into the game, if the said company doesn’t onboard today, right now. This becomes even more crucial when you are fighting for a niche audience. One example of where such a battle is raging on at full steam, is the market of Gaming. And in this industry too, one particular genre where the fight for the coveted market share is the fiercest is online casino and gambling. Let’s look at a case study of one such game of high-stakes (pun intended) where Evon Technologies helped soup up the client’s marketing machine for building a stronger relationship with prospects and thereby fueling its ‘reserves’ for the long-run.

To be specific, let’s see how Evon helped this particular client implement SalesForce Advertising Studio and other offerings of the Salesforce Marketing Cloud.

Assess the user intent before targeting

Evon analyzed that the previously adopted scattershot marketing approach by the gambling company was resulting in unstructured lead generation, hence it was largely missing out on several opportunities to get most-likely-to-register prospects. So, Evon thought of not to get carried away with the temptation to target everyone without even knowing if a person has some sort of liking for gambling online. Read full blog here- How Evon helped a major Online Gambling Company build stronger relationship with prospects