How To Find The Right Shopify SEO Agency In India For Ecommerce Startup?

by Advology Solution Seo Services

Shopify has now become one of the best e-commerce platforms across India. Through this platform, many small businesses and startups are able to reach a large audience and sell their products globally. Selling your products on Shopify can be as simple as it can be, which involves posting your products and selling them. However, it is not simple; you need to look out for various other factors like SEO, online presence, and many others. Thus, it is necessary to take different measures in order to make your business profitable through Shopify.

There are various things that you can do in order to optimize your presence on Shopify. Among these a major factor that can be your first priority is SEO. Doing that by yourself cannot be helpful as you might not be able to give your full time due to the fact that you need to do other chores related to business. Thus, it is advisable that you connect with a Shopify SEO expert. Here, we are going to tell you how to find the right SEO expert for your Shopify store.

Why Should I Find a Shopify SEO Agency in India for My Business?

While doing an SEO campaign for your company is really necessary to maintain an online presence, not everyone has the required expertise to do that. This is the point where you need to connect with an SEO agency for your Shopify business. However, it is necessary to determine that the agency or expert to whom you are connecting with does have the required skill set that suits the demand and preferences of your business.

Following is the step-wise process to determine whether the SEO agency is right for you or not:

Set Your Goals First

Many Shopify agencies offer various kinds of SEO-related services that the one offered might not be available at others. Therefore, the first thing you need to do is make a list of your requirements which you need in order to optimize your website.

Every business offers a different range of products based on which an SEO strategy is created that will suit the needs of the business accordingly. What you do is check out your website and find out various aspects or places where you can make improvements. These things can be content, page loading speed, image optimization, user interface, and many others.

While some SEO agencies might focus on on-page SEO, others rely on off-page techniques to create an effective online presence for businesses. Therefore, it is up to you to decide what you need, mention them to the Shopify expert to whom you are relying, and only after that proceed further.

Look Out for the One That Better Matches Your Preferences

Once you have set your goals and improvements that you think you need to make on your website, or you even need to create a website, you need to check for the one that better suits your preferences. While some SEO agencies offer other digital marketing measures like email campaigns and social media optimization, others offer website building and many others.

Therefore, you need to create a list of these Affordable SEO services India and, based on your requirements and goals, select the one that best suits your business. Following are some of the most common SEO-related services that any Shopify expert offers:

Page Loading Speed

This is the first major factor to check out for your website. Page speed is a vital metric to analyze the performance of a website. Any page of an e-commerce store comprises images of the products, they do have an impact on the website loading speed. Therefore, it is necessary to take necessary measures to optimize the page loading speed.

Brand Recognition

For any business to excel, brand recognition is an essential part. It is really important that people should recognize your brand name. Through this, not only will the website product appear on search queries, but also, the attracted customers will search by directly entering your brand name. Along with that, a trusted brand name will be more likely to appear in other related searches.

Technical SEO

While it can be easy to list a website on various platforms like social media or another trustworthy and genuine platform, the major thing that matters during ranking is that it can be crawled easily. If any search engine bot is unable to crawl your website easily or faces difficulties while fetching details from your webpage, the chances are less likely that your business is going to be ranked. While it can be difficult for business owners to optimize their sites as they need to complete other tasks related to their business, it is better that they seek out Shopify SEO experts.

Content Optimization

Content is an important factor that determines the authenticity of the website. While any blogging platform has plenty of content that can be optimized as per the SEO guidelines, on an e-commerce platform, it can be a bit difficult as there are limitations in writing options, giving product descriptions only where you need to optimize it with keywords. Thus, it is better to leave it with a professional who has the required experience.

Pay-Per-Click (PPC)

While ranking for a particular query or product can be a bit competitive, considering the number of online stores that are selling the same product, opting for paid advertising can be a better option. Paid advertising is an effective marketing strategy that also drives more and more traffic to your website. Any Shopify SEO agency in India will absolutely offer basic SEO services along with PPC advertising at every price.

These are the basic SEO services that can be offered by any SEO service in India in order to promote your business online. Before you try to search for an SEO agency, you need to check and make sure that the Shopify SEO agency you are looking for completes the given checklist.

Common SEO Goals That Any Agency Offers

Every business has its own requirements in order to enhance its online presence to reach out to more customers. However, there are some basic common goals that every SEO Shopify should offer. Following are some of the common basic goals of any SEO agency:

Increase the organic traffic by a significant percentage.
Ensure a minimum visibility in the Search Engine Result Pages (SERPS).
Make improvements to the website from a technical point of view, like page speed, website interface, and many others.
Create engaging content for the website, which creates an authenticity that the information, products, or services the website offers are genuine and worthy enough to subscribe to.
Generating more leads and converting them into a target audience.

Connect With Advology Solution

The search for most business owners to choose the best Shopify SEO agency ends at Advology Solution. It is a digital marketing agency that helps various startups set their based on various available e-commerce platforms. These include Shopify and Flipkart. Various marketing extensions provided by Advology Solution include website designing, social media optimization, content optimization, and many others, like Amazon SEO service India. Advology Solution offers services that can come under the budget of various startups. Check out the Advology Solution website and decide for yourself whether it can be the right SEO agency for you or not.

Also Read: How To Find an Affordable SEO Company India?