How OOH Advertising Campaigns Can Boost College Admissions

by Millie S. QUALITY WORK FOR A FAIR PRICE BY JIMMY TSANDIOTIS

The new semester is just a few days away, but that doesn’t indicate that you should stop finding ways to fill the next semester’s seats. This is the perfect time to commence your college or university advertising. In this post, we will talk about how OOH advertising campaigns can boost college enrollments and how professional marketing services for colleges has changed over the years.

Universities and colleges have to deal with a number of challenges when it comes to convincing more new students to take admission to their programs. Each semester starts with unique challenges for college administration such as keeping the minimum seats filled to meet the financial goals and avoid losses.

As per the research of the National Student Clearinghouse, enrollment in US colleges and universities has decreased over the past several years. And this trend is expected to continue in the coming years as well.

Word-of-mouth marketing still works excellently

Traditionally, schools, colleges, and other educational institutes have been relied on word-of-mouth publicity to attract more enrollees. However, even after years of continuous popularity, word-of-mouth marketing has never gone obsolete and is still very relevant to stand out from the crowd. But today it requires a well-thought-out strategy.

Today, when young students aspire to crack tough competitive examinations and want to rank holders in the boards, they constantly look for better institutes and faculties. No matter how modern infrastructure, state-of-the-art technology, and on-campus placement guarantees you offer, if you’re missing on proper branding, you’re losing attention and probably a lot of new applicants.

There are many colleges offering the same facilities. In such scenario, how a candidate would decide his next place for learning? OOH advertising campaigns help colleges in positioning their brand positively among the potential admission seekers.

OOH Advertising for Colleges

Out-of-home advertising for colleges has been performed brilliantly for most of the successful colleges in the US. Since the competition among universities and colleges has been increased significantly over the last ten years, you really need well-drafted college billboards to attract quality students and stay ahead of the competition at all times.

The OOH advertising campaigns mostly involve large billboards and banners carrying key information about the sponsoring college. Whether someone travels by bus or car, if a banner ad is placed at the right position, there is hardly any possibility of overlooking the message. Unlike TV ads, you can’t flip the channel and watch something else.

Professional Marketing Services for colleges

If you really want to boost college enrollments without wasting much money and time, you must hire professional marketing services for colleges. They are really helpful in growing college awareness and establishing your institute as a recognized brand. In the world of the internet and social media, you must work with experienced marketers who understand both digital and traditional channels for college advertising.