How a gift card should work

by TM Maria Be a king in your own kingdom

The gift card is the perfect solution to which more and more professionals are turning to increase the loyalty of their clients. Both for the client and for the card issuing company, these are adapted to the needs and provide an added value that would otherwise be impossible to achieve.

The company that issues the gift card benefits from its use because it manages to close sales to indecisive clients (those who do not know what to give), as well as encouraging the person who goes to buy with the gift card to like some other product from amount higher than the gift (greater cash benefit). On the other hand, the user of the card has the great advantage of being able to choose his gift in any store belonging to the chain.

As you can see are all advantages, both for the customer and for the company that issues the PVC cards to give as gifts.

Operation of a gift card

If you have already decided to offer added value to your customers, it is important that you know the two formats that your company has to offer this type of personalized product. Its operation is very simple.

The two ways to proceed when issuing the gift card for a client are:

·        Manufacture them with a printed bonus amount ($20, $30, $50, etc.).

·        To load the exact amount that the buyer wishes to give, adding in situ the amount and the data of the recipient with the help of a card printer.

A trend that is increasing

Since 2006, the gift card has become so popular, especially in the United States, that it has become the first preference for many consumers. And it is not surprising, since every time you have less time to go shopping and there is so much variety of products that you never know what can fit better to the person to whom the gift is made.

In 2012 it was found that around 50% of US consumers admitted to having chosen a PVC card with an amount as a gift during the Christmas season. Only in Canada, nearly two billion dollars were spent on gift cards, in the UK three billion pounds sterling, and in Spain in 2014 it reached a figure of four billion.

As a curious fact, to say that it is women more than men who choose to make this type of gift?

Personalize your gift card

There are many company specialized in the manufacture and distribution of plastic cards for loyalty actions and other projects related to the company and its relationship with the client. In addition to this, it has a wide range of printers to personalize your gift cards with the name and the exact amount to give.

The use of these printers is recommended when it is not possible to anticipate the specific data of the recipient of the gift card before its manufacture. For example, the name of the client will probably be unknown at the time of the prepress, and yet mentioning his name on the plastic card will contribute to an increase in his identification, and with it, his loyalty to the company.

And not only the data of the person who receives the card, would it also be interesting to personalize the gift card with the amount, logo, data of the issuing company, a specific design for the occasion (birthday, anniversary or Christmas). And of course, you also have the possibility to customize the cards with a standard amount without the need to add coding technology to them.

If you want to ask any questions about the selling process of the gift card, here you can know how to sell gift cards in Nigeria if you’re in this area!

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Created on Aug 6th 2018 17:26. Viewed 273 times.

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