Here’s How B2B Companies Can Gain Business Insights

B2B businesses face difficulties when it comes to running an insight-driven company. In fact, most B2B businesses are not even data-driven, let alone insights and analytics.

According to Dun & Bradstreet and Forrester Research’s corporate study, 50% of B2B businesses rely on intuition and experience over data. The B2B Data Activation Priority studied 500 B2B professionals and found that only 52% of businesses made marketing decisions based on data.

B2B businesses deal with savvier audience as compared to B2C companies. Hence, if you want to accelerate sales, you need to focus on delivering insights. However, lack of information is not the real challenge. B2B companies are drowning with data. 80% of businesses are struggling with the volume, variety, and velocity of their data. In fact, most of them are B2C-centric, and hence B2B marketers are stuck with a zillion unnecessary data elements.

A separate survey showed how B2B marketers are keen on getting their hands on reliable information and insights. However, another survey from InsightSquared and Heinz Marketing found that only 41% of B2B businesses are satisfied with the analytics provided by their vendors.

Data sold by online vendors are often old and inaccurate. So, how can you receive reliable, up-to-date data and analytics?

By equipping yourself with Dun & Bradstreet’s sales acceleration solution, Hoovers!

What is D&B Hoovers?

If you want to speed up the sales process, i.e. converting a qualified lead into a customer, your sales and marketing teams need to work in sync. When there’s alignment between the two teams, you can fast-track the buyer’s journey, build a strong customer base, cross-sell, and upsell your products.

A survey conducted by D&B indicates that nearly 40% of B2B marketing professionals feel that their sales team is not equipped with the right tool, which can aid in communicating effectively. D&B Hoovers can bridge this gap and accelerate the journey of finding quality leads and converting them into profitable relationships.

You can filter out weak leads with D&B Hoovers’ 175+ filters to make sure you are targeting businesses that have a high chance of convertnig. It enables you to stay a cut above your competition by offering real-time trigger alerts, and latest updates about their business, social, and digital events. You can even integrate D&B Hoovers with your CRM systems to provide a consistent flow of reliable and actionable data to your sales and marketing teams.

Insight-driven marketing helps you reach out to the right audience, through right channels. If you want a good ROI on your marketing campaigns, it is best to study your customers. Once you know them, you will also know how to convince them to buy your products.