Fresh Digital Marketing Strategies for Startup Business

by Ratan Jha Digital Marketing Expert

Times flies and marketing strategies become outdated with that. Many startups fail because they don’t have their strategies aligned with the present time. This is the time when the use of the internet is at a peak. People are indifferent to outdoor shopping. This is the time when groceries will be at your door on one click. So, everything is going digital, have you strategized your digital presence?

There are many digital marketing platforms to start your online presence but not everyone will yield you the desired result. It depends on your business niche, target audience, and other factors. Don’t plan to visit any random digital marketing expert, choose only the best for your business.

Social Media Marketing

Why go elsewhere when our target audience is present on social media- Facebook, Instagram, Twitter and LinkedIn. Social media marketing is cost-effective but you need to choose the right platform for your business. Facebook and Instagram are different than LinkedIn and Twitter. The level of professionalism varies with the platform. If your business profile is more formal, you can try LinkedIn, if you want to spread brand awareness, Instagram is there. On twitter, you can try something different with hashtags.

So you need to figure out and develop a strategy for your online presence through social media.

Grow Your Business with Google Ads

As you know that customer is looking for a solution in the market but today they like to search it on Google. For instance, pastry shop, makeup products, tops for girls, laptop, etc. Nothing is greater if your product or service pop up as they search for it.

Google ads are also a cost-effective method to increase your online presence because you will pay only when there is a click on your website. So, you have to pay only for results. But this is cost-effective unless you are a Google Ads expert. An AdWords expert knows where to invest and how to invest. If you are not an expert, don’t need to worry, because you can reach Google ads consulting team who can help you out to run Google ads.

Search Engine Optimization

SEO is another marketing strategy for higher ROI. For that, you can start a blog and apply SEO to acquire organic traffic without further investment. It requires great skill and experience in SEO to drive traffic organically. But you can surely increase your reach and acquire new customers every day if apply this properly. Developing trust among customers is the most important factor in business. SEO can help you to build the same.

Influencer Marketing

This marketing technique is trending today. This strategy can take your business to new heights rapidly. People read blogs and watch YouTube videos for their problems- how to treat acne, which brand is the best for shopping, which brand is good for electronic items? etc many people are famous in the world of social media who address such queries through blogs and videos. If you reach and ask them to include your brand in their content, their follower will develop trust in your brand. They will visit your site and you are sure to bring home sales.

Switch your conventional marketing strategies to a fresh one and observe the change. These were the four strategies that can sky-rocket your business.