A Brief History of Advertising on LinkedIn

by Ratan Jha Digital Marketing Expert

LinkedIn is considered to be one of those social media platforms that have the potential to target their users in a more accurate and efficient fashion. It is a platform geared to enable its users to look for jobs as well as help recruiters reach out to candidates for job opportunities. All this is achieved by building professional portfolios and networks on LinkedIn. Users on this social media platform mean business. Since users on LinkedIn actively maintain their profiles, it can target niche professional groups who know exactly what they want.

LinkedIn has around 610 million users with 303 million active monthly. Demographics show 121 million users visit the site daily. All these figures are ample to consider advertising on LinkedIn. LinkedIn Advertising offers various marketing advantages as compared to other social networking platforms due to its target-specific nature. This makes it an excellent advertising and lead generation platform. LinkedIn Advertising has been there for a while unlike its other contenders namely Google and Facebook which have been on the brink for quite long. LinkedIn displays ads in a more premium and highlighted location that proves substantially beneficial for your business.

LinkedIn has a highly effected targeted ad units that enable you to ask for recommendations and reviews from the company’s satisfied clients and begin considering targeted ad campaigns. You too can become a LinkedIn Ads Expert by creating engaging profiles to advertise a service and target possible customers. You must create a captivating page that divides an excellent business profile from a private background of a company. You can begin by including basic information about the company and how the users that engage with your page can contact you. Moreover, you can use LinkedIn Polls among the targeted audience that can also help you boost your campaign(s).

LinkedIn Advertising offers campaigns that are PPC (pay-per-click) type and you can reach networks based on location, industry, gender, age etc. It also allows you to choose between banners, text hyperlinks, or media box Ads. LinkedIn Ads Campaign Setup is a highly efficient B2B marketing as well as B2C for a special set of targeted users. LinkedIn Advertising is majorly based on being able to target first-party, self-reported information. LinkedIn Ads Campaign Management contains detailed results of the company’s ads’ performances, including the demographics of members who visited any ads or campaigns with Sponsored Content. The hub of your LinkedIn advertising activity will show the company’s estimated target audience size. LinkedIn has helped users expand their networks and find a job along with keeping up with various industry trends. It not only makes B2B advertising a lot easier for marketers but also has the ability to capture the major target market and professionals which would be beneficial for your business to the needs of individuals related to their careers. LinkedIn Ads Campaign Management has a pixel that can be placed on a thank-you page or an event to track your conversions similar to Facebook. Sponsored ads on LinkedIn are generally posts promoted on LinkedIn with three different formats available namely single image, video, and carousel.