Articles

For content marketing and PR, social selling and employee advocacy shine bright

by DAVIS BROWN PRC Agency

Shaping Influence® PR has published a new article entitled Employee Advocacy: Social Selling via Organic Influencer Communications, which sheds light on the most important aspects of why social selling and employee advocacy are such effective components of Influencer communications. By harnessing the social power of the people within your organization, you not only amplify the reach and authenticity of marketing messages, but also increase engagement with prospects and customers.

Corporate communications professionals, tech marketing communications, public affairs and digital communications executives. Marketing and PR executives for technology, fintech, cloud, artificial intelligence, voice AI and data analytics and other interested individuals can view the full article at https://press.jmrconnect.net/employee-advocacy-social-selling-via-organic-influencer-communications

The article includes several interesting pieces of information, explaining why "sales reps using social media outsell their peers by 78 %, why content share by employees receives 8x more engagement than content shared by brands and why leads developed by employee social marketing convert 7x more than frequently than other prospects. This should be of particular interest to corporate communications professionals, tech marketing communications, public affairs and digital communications executives because employee advocacy adds authenticity to brand messages, extends the reach of content and organically amplifies key messages to exponentially wider audiences.

One of the most important pieces of information I wanted to emphasize is that Instead of spending thousands of dollars on advertisements and pay-for-play programs, you can leverage your team's existing connections as evergreen distribution channels. Important to note - shared content appears as first-person, organic recommendations to each user's network.

So instead of sharing one post through your corporate account and hoping for traction, this method sends content viral by employing the entire organization to organically advocate and amplify brand awareness. A prime example of this is perhaps found in the following extract:

'By providing a platform to recruit followers and recommend pre-approved content that they can push out to their social networks with a single click, companies engage and empower brand ambassadors across Twitter, LinkedIn, Facebook and YouTube with a single-click. Within seconds - literally - your “followers” can recruit their colleagues to join your program by sharing your content or by explicitly inviting them using their own personal recruiting link — through a single click.'

In discussing the article's creation, Mostafa Razzak, CEO at Shaping Influence® PR said:

"70 percent of people get their news and information from social media. CEI, which stands for connect-engage-influence - is JMRConnect: Shaping Influence® PR's customizable platform that empowers brand ambassadors with 1--click activism.

"So, instead of hoping your sales team and executives take the time to create, post and share your company's news and information, content is sent to your employees by emails containing approved posts that can be simultaneously shared across LinkedIn, Twitter, Facebook, Instagram, Pinterest, YouTube with one or two clicks.

"Instead of spending thousands of dollars on advertisements and pay-for-play programs, you can leverage your team's existing connections as evergreen distribution channels.

"Employee posts are inherently more credible than company posts, as the information is delivered by a trusted colleague. In addition, posts appears as first-person, organic recommendations to each user's network.

"So instead of you posting a single post through your corporate account and hoping for traction, proactively launch content viral by enlisting the entire organization to organically advocate and amplify brand awareness."

I hope you find this article to be 'informative and compelling, providing actionable insights for empowering your brand with a Shaping Influence that affects change in markets.'.

We welcome comments and questions from readers, in relation to the article, as we welcome the opportunity to interact with business owners, PR and marketing professionals with a strong interest in digitally transforming how they amplify brand awareness.. The reason is simply because people trust ads less than organic content. As CEO, my intent is to address proven strategies for connecting brands to their target audiences in an ever-increasingly crowded online world..

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About DAVIS BROWN Senior   PRC Agency

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Joined APSense since, February 4th, 2020, From California, United States.

Created on Feb 14th 2021 13:18. Viewed 483 times.

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