Understanding the Difference Between Social Media Marketing and Social Selling

Sales and marketing, two different aspects essential for expanding business growth, have been slowly coiled together with the emergence of various social media platforms. This is one of the contributing factors that make it difficult to differentiate between social media marketing and social selling. The former has become much more conventional in the past few years whereas the latter remains unheard by many as of now. Many people also think of both as interchangeable terms and use them according to their own understanding. In reality, there is a stark difference between both the terms that we will discuss in this article. 

Social Media Marketing Vs Social Selling 

Social selling is the latest addition to the armoury of tools a business can use for generating more revenue. This tool is centred around building strong relationships with your customers. This is achieved by using expertise in your area to engage in meaningful conversations with potential customers. The most important benefit of social selling is that it would require no investments in the later stages. A comparatively newer technique, social selling isn’t used by the majority of businesses and can bring quality leads to your business consistently.  

If you’re developing an interest in social selling and want to learn more, you can search the market for social selling courses in the same. Jason Squires is UK’s leading expert in providing social selling courses to businesses. Whether you’re a novice in using social media or an expert in marketing or ads, you can register for the course and upgrade your social selling skill set. In the course, aspiring entrepreneurs and experienced business owners can learn how to eliminate the problem of inconsistent lead generation at once. The social selling course is aimed at reducing your social media work while maximising the enquiries about your business. Some methods that help you in achieving your business goals include improving your outreach campaign, follow-ups, and utilising automation. 

The social selling course provided by Jason Squires has helped over 33,000 businesses including popular names like Kawasaki, Virgin, Interflon, Lilliput Lane, Xeretec, Boofle, and more. Apart from being a social selling trainer, Jason Squires is also a reputed speaker and author featured in well-reputed magazines like Forbes, Social Times, Winning Edge, and Entrepreneur. The plethora of Jason Squires reviews provided by multiple reputed clients speaks highly of the effective work done by him. His course can equally benefit all types of business including small-sized, large-sized, B2B, and B2C companies. Get in touch to know more!

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