Five Tips for Improving Your Keyword Research
by SEO Long Island We can perform on any website.Keywords are perhaps the
most critical factor in SEO success. However, it is crucial to target keywords
that match your target customers’ thoughts and search habits. Keyword analysis
— as the underpinning of effective SEO — is a multi-step process involving
intuition and data science.
The best way to find the
right keywords is to work with a Long Island SEO expert. However, it is a good idea to learn what
constitutes effective keyword research. Here are five tips that will come in
handy:
Figure out what
is already working.
Do you already have
content with a defined theme that brings more visitors to your website?
Anything that ranks on the first two search results pages is a great place to
start refining your SEO efforts. Use Google Analytics
to identify high-performing pages and then use Ahrefs Site
Explorer to analyze their keyword
rankings. Google Search Console
is another (free) solution for gaining insight into your keyword ranks.
Understand the
competitive landscape.
Ranking in search
results is a zero-sum game. Therefore, you must outperform the competition to
make it to the first page. The easiest way to identify competing domains and
analyze how your visibility compares to theirs and who ranks for which keywords
is to use a domain SEO analysis tool such as Moz Free
Domain SEO Analysis Tool. Recognizing
your competitors’ strengths will help you develop a more robust keyword
strategy.
Incorporate
questions in your keywords.
Identifying the
questions that your potential customers are asking can help you align your
content with what they need. In summary, using questions in your keywords is an
excellent way to increase traffic to your blog posts.
Target search
intent.
If keyword research
reveals “what” your potential customers are searching for, search intent
reveals “why” they are searching for it. Analyze pages that rank high in search
results and their target intent to improve your chances of ranking for specific
keywords.
The “4Cs” is a common
framework for analyzing search intent:
●
Content type: Are the pages with the highest rankings blog posts,
category pages, or landing pages?
●
Content format: Are they how-to guides, lists, reviews, or opinion
pieces?
●
Content length: How many words does the content at the top of the search
results have?
●
Content angle: Is there a common thread running through the search
results?
Prioritize
keywords based on their volume and difficulty.
Search volume is a
measure that indicates the number of searches for a given keyword in a given
month. The keyword difficulty metric reveals how difficult it is to rank for a
given keyword. Ranking for high-volume keywords is often really difficult — and
the higher the difficulty, the harder it is to climb up the search ranks.
High-volume keywords are also less intent-focused. When Google is left to
interpret the intent of search queries, it will return a broad spectrum of
results to cover its bases, making it even more difficult for your content to
rank.
Analyzing keyword
difficulty will help you determine whether it is worth your time and effort to
rank for that keyword. Although no keyword is impossible to rank for in the
long run, some are so competitive that moving the needle on them in the
short-to-medium term is practically impossible.
Long-tail keywords are a
great strategy to counter this. You can attract users who are especially
searching for what you have to offer — and you don’t even have to enter a
hypercompetitive arena.
Final Notes
Keyword research is not
a one-time SEO task. Even if you are working with a professional New York
City SEO agency, it will take
some time to implement your first batch of keywords. But when you have
successfully done that, you should leverage what you have learned from the
performance of your first list of keyword groups and start the second round of
keyword research.
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Created on Jan 24th 2022 05:56. Viewed 259 times.