10 Actionable Tips for Enterprise SEO Keyword Research

While Google keeps tweaking its algorithm every day, only one thing remains constant, which lays the foundation of your website, i.e., keyword research.

It’s the first step that any content creator or enterprise should do before planning on their written content. 

This doesn't change whether you’re a small business or a large corporation. Your website needs to have keywords in its content and on its page for a higher ranking in search engines. This ensures that your site will come up in search results when someone searches for a particular phrase or query.

Additionally, keyword research is an excellent way to find out what topics you might want to write about for your business in the future.

While the need for keyword research is the same today, its method may differ. 

This guide will teach you ten powerful tips for enterprise keyword research so you can optimize your SEO and bring in more visitors to your site!

Table of Content

• Use Keyword Research Tools for Filtering your Keywords

• Divide your Site to Narrow the Search

• Find Potential Keywords on Second Page

• Find Pages with Less Content

• Do Rigorous Market Research

• Don’t Miss Out Featured Snippets or “People Also Ask” Sections

• Focus on Global Keywords

• Make your Brand as Keyword

• Research About Local Markets Too

• Use Proven Automation Tools

• Conclusion

Use Keyword Research Tools for Filtering your Keywords

Before finalizing your topic, you should know which keyword you’re targeting. As an enterprise, you’re already ahead in the competition with mid-sized companies. 

You can take the help of Keyword Research tools like Ahrefs or Semrush to see the keyword competition and its search volume. 

Interesting read: Digital Marketing Helpful to Local Businesses?

Also, don’t forget to-

• Filter out the branded keywords from your list, as you’ll never want to rank for your competitor's brand’s name. By narrowing your list, you can focus more on specific phrasal keywords.

• Filter your keywords having small search volume, as it targets none. As an enterprise, you can afford to target keywords with high search intent. 

Divide Your Site to Narrow The Search

Maintaining a massive website with hundreds of content is not easy and to add on, doing keyword research for all of them is more challenging. 

The best way to begin your keyword research is by dividing your complete website into smaller sections and then optimizing your research based on it. 

Doing so will let you stay focused on a particular site topic and also give you the chance to divide the task and workload among other group members. 

This task is similar while working on any small niche website and then interlinking with the correct phrase match.

Find Potential Keywords on Second Page

Often companies are only busy targeting the keywords on the first page of Google’s search results. 

Here, the stupid-simple rule is that you must already start getting higher rankings after getting plenty of backlinks. 

So, instead of targeting a new keyword, you can also focus on those that appear at the top of the second page. 

Those keywords will let your company attain faster rankings as there’s less competition around it.

Find Pages With Less Content

As an enterprise, there’s a chance that your site is already getting a fair amount of traffic with good search rankings. 

Instead of adding a new post for every keyword, find out the older ones with thin content and underperforming. You can add more information to them with desired keywords which will improve its ranking and user engagement.

Doing this will also prevent Google bots from unnecessarily crawling your website after every new content.

Do Rigorous Market Research

There is no better way of finding keywords than directly asking your customers what their problem is. 

As a huge enterprise, you’re already a few steps ahead in having customers that small companies don’t.

Take advantage of this. Ask your customers and gather a few insights. 

Maintaining good CRM (Customer Relationship Management) will help you address your customers' pain points directly and plan the content around it accordingly.

Don’t Miss Out Featured Snippets or “People Also Ask” Sections

Put your search query directly into Google and look out what sort of answers are coming in Featured Snippets. Phrase your content around it and improve your chance to be shown there. 

You also shouldn’t ignore “People Also Ask” questions because these are the direct questions coming from people’s mouths. By answering them in the FAQ section of your content, you can get desired and quick results.

These two sections are also helpful to identify the keywords if you’re optimizing your blog posts for voice search queries.

Focus on Global Keywords

If your company targets customers from different countries, it becomes essential to highlight international keywords.

You also need to optimize your keywords for different languages, and for that, you need to discuss with the sales and marketing team from that location. 

Make Your Brand as Keyword

If your website starts ranking around your brand keyword and its related product or services, then you’re already halfway up!

If not, then build your content around your brand. Look for different keywords that may come up with your brand, and you can add them to your post.

These keywords can solve your customer’s problem and show better results. 

Research About Local Markets Too

Local business can help you find good keywords for your company, which you have never thought of as an enterprise.

They are fighting for keywords having good search volume but low competition. 

You can crawl their website, spy down the keywords, and make new content around them to get instant rankings.

Use Proven Automation Tools

If you’re maintaining a huge business, it’s quite challenging to keep a record of everything with spreadsheets or documents.

Proven SEO tools like Semrush, Ahrefs, or Surfer SEO will make your work easy and manageable.   

Conclusion

Keywords are one of the essential parts of SEO. The more relevant your keywords are to the topic, the higher you will rank on search engines.

Follow these ten strategic tips for Enterprise keyword research and take your business in front of the right customers.