Famous logos and the success of restaurant projects

Opening any restaurant requires creating a unique image. The drawing is selected for the corresponding concept, should indicate the specialization of the kitchen and become the hallmark of a particular institution. The color scheme also has a certain meaning. The brand's recognition depends on the catchiness of the colors and the effective arrangement of the shades. It is better to choose not overused symbolism. It should evoke associations of the observer with something warm, pleasant, tasty.

Establishing a single process from scratch

The catering industry contains a number of subtleties and if you adhere to them, the business will gain rapid development and expected popularity. The emphasis is placed not only on the quality of the products used and the high level of customer service. At first, it is necessary to rapidly develop the brand and study the direction of regional marketing. The image of a restaurant is formed over time. Initially, you need to properly plan a number of points:

    • Start implementing a restaurant idea by composing a brand name or an original slogan in the form of a phrase from a pair of easy-to-remember words;

    • Develop an exclusive style of staff uniform, front signage and interior decoration of the restaurant;

    • Distribute the new logo in crowded places;

    • Order advertising for broadcast on television;

    • Analyze the capabilities of competitors in the segment;

    • Study the pricing policy of the market taking into account the seasonality of menu items.

One of the important points is the study of the main audience and their purchasing power. But many novice managers look up to recognized restaurateurs, and these are people of world renown.

How did the burger king logo travel to its newfound status?

In 1954, the owners of the Burger King brand created a fast food restaurant. The company began to confidently win over fans, and their minimalist logo with the name under the semicircular sun quickly gained recognition throughout America. The burger king logo has changed several times over the years. But the key point remained the same - the picture was a delicious king-size burger.

The two US entrepreneurs quickly moved up to second place in the national format with their project in terms of sales. An uncomplicated concept has turned into hundreds, and then thousands of identical fast food restaurants around the world. Today, the BURGER KING high-speed service network has changed and has about 15 thousand restaurants in 100 countries.

Symbols recognizable on all continents of the globe

For 90 years, the uncomplicated kfc logo depicting a gray-haired, intelligent old man with glasses has been considered an icon of the brand's product line. This bearded hero with glasses and a bow tie is not a fictional, but a real person. The legendary Harland Sanders learned to cook delicious chicken dishes by the age of 40. In 1930, Sanders opened the first cafe and sold fried chicken from Kentucky.

The three-letter abbreviation KFC soon became known throughout the state, and then in the format of the country. The image created by the founder was successfully transformed into a funny picture. The profitable business was put on stream and over the years the kfc logo has grown into a huge empire with solid incomes. In 1964, the brainchild passed into the hands of new owners. Currently, over 18 thousand restaurants operate under this brand.

Brand logo as a reflection of business philosophy

It is not always easy to consolidate the explosive success of a business that has been started, and especially in conditions of significant competition. The product must develop and be fixed in the niche. It is not excluded that the burger king logo will continue to exist stably for the next hundred years, like the kfc logo. The fast food logo lives on forever.

If we consider the newly made emblems, it all depends on the literacy of the promotion and the monitoring carried out on the degree of relevance of the product. Skillfully planning a business and achieving your goals is phenomenal luck or the art of feeling what you are looking for while developing a winning strategy.